PGBM04: International Business Environment assignment 代写
Sunderland Business School
Faculty of Business, Law & Tourism
PGBM04: International Business Environment
TNE
Issue Date: 17/11/2016
Submission date: Tuesday 17 th January 2017
This is an individual assignment. It will constitute 100% of your overall mark for the module. Please
choose ONE question from the following FOUR. You are asked to write an essay- - style answer of
about 3000 words on the topic you have chosen.
You are expected to develop your own arguments within the assignment, based on your own critical
reflection, as well as your wider reading, and the discussions that have taken place during lectures
and seminars. You are also expected to draw on academic sources such as journal articles, books to
to support the arguments and analysis within your assignment.
You should also make sure that referencing and citing of sources complies with the Harvard
Referencing System. A guide for this can be found online via the University of Sunderland Library
website.
Students are required to submit their assignments through JIRA. Only assessments submitted
through JIRA will be marked. Any other submission including submission to your study centre in hard
copy will be treated as a non-submission
All students must submit a Turnitin receipt with the paper copy submission. The penalty for students
who do not submit their assessed work through Turnitin is that their mark is withheld and the
assessment board may deem the work to have failed.
Students may submit drafts through Turnitin prior to submission and generate reports. The last
submission prior to the deadline will be deemed to be the final submission for assessment purposes.
This assessment covers the following learning outcomes from the module.
Knowledge:
1. Critically review and apply concepts, terminology & theoretical models associated with
international business policies and strategies.
2. Demonstrate understanding of the political, socio-cultural, economic and technological factors
that have been found to influence variations in international organisational business structures
and leadership and management styles
3. Critically assess the relationship between national and organisational cultures
4. Relate the conceptual theories of ‘internationalisation’, innovation and competitive advantage
to different industries and locations
Skills:
1. Apply relevant theoretical concepts to real-world business (environment) dilemmas or
issues, producing a diagnosis and suggesting possible outcomes.
Assessment Criteria:
For each question, the competent answer will be concise, accurate and clearly writt en in your own
words. It will put forward your individual analysis of the issues raised, rather than merely offer a
descriptive account. It will be logically organised and contain a conclusion.
Drawing on what you have learnt during the module, your assignment should apply the theories that
are relevant to the assignment question chosen. In addition, your arguments within the assignment
should be supported by drawing on relevant academic literat ure and examples from companies
operating in the international business environment,
You also need to make sure that direct quotations are cited and acknowledged in compliance with the
Harvard Referencing System.
The Generic PG assessment criteria are attached as well as a module interpretation in the form of a
mark sheet.
The University’s Policy on Cheating, Collusion and Plagiarism will apply.
Q uestions
In answering ONE of these questions, please pay particular attention to the assessment
criteria
PGBM04: International Business Environment assignment 代写
Please also note that
(i) as much as possible your answers should draw on real world examples from the
activities of international businesses and national economies
(ii) equal weighting should be assumed for two part questions.
1. Applying your analysis to a European Multi National Enterprise operating in at least two
developing economies, critically assess the theories which are available to evaluate the
extent and potential impact of political risks to its business operations?
2. In the context of Brexit, and drawing on relevant theory to inform your arguments, set out the
advantages and disadvantages of a non-EU major manufacturer relocating production from the
UK to another EU Member State to maintain preferential access to the Single European Market.
3. Drawing on relevant theory, consider what impact the outcomes of the US Presidential elections
will have on the Transatlantic Trade and Investment Partnership (TTIP) negotiations, and what the
implications are for MNEs from BRIC countries seeking to invest in US and EU markets.
4. Drawing on current examples from the activities of multinational enterprises (MNEs) from
emerging economies, critically assess the extent to which the following theories can
provide effective guidance for expanding their operations into the European Union
• Vernon’s Product Life Cycle Theory
• Krugman’s First Mover Advantage Theory; and
• Dunning’s Ownership-Location-Internalisation (OLI) eclectic theory.
Assessment Criteria Details Marks
Criteria Allocated Actual
Relevance The Relevance of the work examined
to its selected question.
20%
Knowledge The work should have a substantial
knowledge of relevant material,
showing a clear grasp of themes,
questions and issues therein.
20%
Analysis The analysis should be
comprehensive, clear and orderly.
20%
Argument
and
Structure
The argument should be well
supported, focussed, clear and
logically structured.
10%
Critical
Evaluation
The work should contain distinctive or
independent thinking; and formulate
an independent position in relation to
theory and/or practice.
20%
Presentation The work is well written, with standard
spelling and grammar, in a readable
style with acceptable format.
5%
Reference
to
Literature
Critical appraisal of up-to-date and/or
appropriate literature. Recognition of
different perspectives. Very good use
of a wide range of sophisticated
source material.
5%
Total Marks 100%
Comment
Module Leader: Rob Worrall Moderator: H. Seddighi
Generic Assessment Criteria – Postgraduate
These should be interpreted according to the level at which you are working
Categories
Grade Relevance Knowledge Analysis Argument and
Structure
Critical Evaluation Presentation Reference to
Literature
Pass
86 –
100%
The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level
of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully
satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling
evaluation, originality, and elegance of argument, interpretation or discourse.
76-85% The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification.
There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is
expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and
elegance of argument, interpretation or discourse and some evidence of originality.
70 –
75%
The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the
qualification. There is clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are
satisfied. At this level it is expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating
particularly compelling evaluation and elegance of argument, interpretation or discourse.
60 –
69%
Directly relevant
to the
requirements of
the assessment
A substantial
knowledge of
relevant material,
showing a clear
grasp of themes,
questions and
issues therein
Comprehensive
analysis - clear
and orderly
presentation
Well supported,
focussed argument
which is clear and
logically structured.
Contains distinctive
or independent
thinking; and
begins to formulate
an independent
position in relation
to theory and/or
practice.
Well written, with
standard spelling
and grammar, in
a readable style
with acceptable
format
Critical appraisal of up-
to-date and/or
appropriate literature.
Recognition of different
perspectives. Very
good use of a wide
range of sophisticated
source material.
50 –
59%
Some attempt to
address the
requirements of
the assessment:
may drift away
from this in less
focused
passages
Adequate
knowledge of a
fair range of
relevant material,
with intermittent
evidence of an
appreciation of its
significance
Significant
analytical
treatment
which has a
clear purpose
Generally coherent and
logically structured,
using an appropriate
mode of argument
and/or theoretical
mode(s)
May contain some
distinctive or
independent
thinking; may begin
to formulate an
independent
position in relation
to theory and/or
practice.
Competently
written, with only
minor lapses
from standard
grammar, with
acceptable
format
Uses a good variety of
literature which
includes recent texts
and/or appropriate
literature, including a
substantive amount
beyond library texts.
Competent use of
source material.
40 –
49%
Some correlation
with the
requirements of
the assessment
but there are
instances of
irrelevance
Basic
understanding of
the subject but
addressing a
limited range of
material
Some
analytical
treatment, but
may be prone
to description,
or to narrative,
which lacks
clear analytical
purpose
Some attempt to
construct a coherent
argument, but may
suffer loss of focus and
consistency, with
issues at stake stated
only vaguely, or
theoretical mode(s)
couched in simplistic
terms
Sound work which
expresses a
coherent position
only in broad terms
and in uncritical
conformity to one
or more standard
views of the topic
A simple basic
style but with
significant
deficiencies in
expression or
format that may
pose obstacles
for the reader
Evidence of use of
appropriate literature
which goes beyond that
referred to by the tutor.
Frequently only uses a
single source to support
a point.
F
35 – Relevance to the A limited Largely A basic argument is Some evidence of Numerous Barely adequate use of
39% requirements of
the assessment
may be very
intermittent, and
may be reduced
to its vaguest
and least
challenging
terms
understanding of
a narrow range of
material
descriptive or
narrative, with
little evidence
of analysis
evident, but mainly
supported by assertion
and there may be a
lack of clarity and
coherence
a view starting to
be formed but
mainly derivative.
deficiencies in
expression and
presentation; the
writer may
achieve clarity (if
at all) only by
using a simplistic
or repetitious
style
literature. Over
reliance on
material provided by
the tutor.
The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied – for compensation
consideration.
30 –
34%
The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The
evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in
some of the indicators.
15-29% The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification.
The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of
the indicators.
0-14% The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the
qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be
weak in the majority or all of the indicators.
PGBM04: International Business Environment assignment 代写
