代写 Sydney BUSS5000 CRITICAL THINKING IN BUSINESS

100%原创包过,高质量代写&免费提供Turnitin报告--24小时客服QQ&微信：273427

BUSS5000 Assessment 2, 2016

BUSS5000 CRITICAL THINKING IN BUSINESS

Semester 1 2016

Assessment 2: Mini Case Analysis

Key Focus: Weeks 1-4

Worth: 10%

Length: 1000 words (including references)

Due Date: Monday 4 April 2016 10:00am, via Blackboard and turnitin

Question:

You are a consultant hired by Giant TMC Berhad. Using The PESTLE framework,

briefly discuss and justify the three (3) most relevant macro environmental factors

AND two (2) issues under each factor that would impact Giant’s success in the

Australian Supermarket and Grocery Stores industry over the next 10 years. Do you

think there is a worthwhile opportunity for Giant to enter the Australian market?

The Malaysia Giant is eyeing the Australian market

The Supermarket and Grocery Stores industry is one of the most fiercely

competitive in Australia (IBIS 2016). In the past two decades, the industry has

attracted new foreign supermarket retailers such as Costco and Aldi. The

entry and rapid growth of Aldi, which almost exclusively sells private-label

products at discounted prices, has caused a massive shift in the industry (IBIS

2016) . Aldi has forced the two established industry giants (Woolworths and

Coles) to change their business models by focusing on cheaper products to

cut prices and expand their own range of private-label products. Aldi is now

the third-biggest Australian supermarket chain with 11 per cent compared to

Woolworths’ 39 per cent and Coles has 33.5 per cent. Industry revenue has

now reached $88.1 billion/annum (IBIS 2016; Passport GMID 2016).

BUSS5000 Assessment 2, 2016

In the past year, there has also been talk of Lidl’s (owned by the German-

based Schwartz Group) interest in the Australian Supermarket and Grocery

Stores industry (Low 2015). According to Deloitte (2015), Lidl is the fourth

largest retailer globally with a staggering $128 billion in annual sales. Its entry

would significantly change the competitive landscape in Australia.

Given the growth of Aldi and Lidl’s impending entry, Malaysian hyper-market

retail chain Giant TMC Berhad is now also eyeing the Australian market. You

have been hired to help them to evaluate opportunities in the Australian

Supermarket and Grocery Stores industry. Giant is a major player in the retail

industry in Malaysia, and also has operations in Singapore, Brunei Indonesia,

Vietnam, UAE, and China (http://www.giant.com.my/about-us.aspx).

References:

Deloitte, 2015, Global Powers of Retailing 2015: Embracing Innovation,

Deloitte, Sydney.

Giant TMC Berhard, 2016, http://www.giant.com.my/about-us.aspx. Accessed

12 March 2016.

IBISWorld Australia 2016, Supermarkets and grocery stores market research

report, Industry Report, February 2016, viewed 12 March 2016,

IBISWorld.

Low, C. 2015, ‘Lidl likely to join Aldi in disrupting Australian supermarket

duopoly’, Business Review Weekly, 20 July, viewed 12 March 2016.

Passport GMID. 2016, Grocery Retailers in Australia, Category Briefing,

January 2016, viewed 10 March 2016, Euromonitor International Passport

GMID.

Thackray, L. 2014, 'Grocery bills to fall by 40 per cent? Shoppers to be big

winners when German discount supermarket enters the market’, Daily

Mail, 21 July, viewed 11 March 2016.
代写 Sydney BUSS5000 CRITICAL THINKING IN BUSINESS

BUSS5000 Assessment 2, 2016

Assessment Criteria

1. Demonstrate knowledge of frameworks and business concepts

covered in lectures, tutorial and unit readings (30%)

2. Demonstrate the ability to identify and analyse relevant business

environmental factors (35%)

3. Apply critical thinking in analysing the assigned case (20%)

4. Use of an accurate and effective academic writing style (10%)

5. Adherence to the BSRG (5%)

Guidelines on Length, Formatting and Layout

 In terms of the word limit it is expected that you will have

approximately 850 words of analysis and approximately 150 words of

referencing.

 Assignments are to be written using MS Word.

 Assignments to be submitted in one of the following file formats: .doc,

.docx

 Assignment are not to be submitted in html files, web pages, CAD

files, Visio (.vsd), PowerPoint (.ppt), PDFs (.pdf) or zip files.

 Fonts and spacing: Arial, 14 points for headings and 12 points for

the body, double spaced, black and white, 2.5 margins all around.

You may use colour only for graphic materials such as pictures and

visual illustrations to support your assignment.

 Margin: left-justified or left aligned online. Please do not use block-

justified or flush left or right.

 Tables and figures must all be labelled and numbered.

代写 Sydney BUSS5000 CRITICAL THINKING IN BUSINESS