莫纳什 MCD6050 Communications and Society 代写

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莫纳什 MCD6050 Communications and Society 代写

Monash College Diploma

Diploma of Arts

MCD6050

Communications and

Society

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Contents

Description ............................................................................................................... 2

Objectives ................................................................................................................. 2

English Language Outcomes .................................................................................. 3

Learning and Teaching ............................................................................................ 4

Unit Schedule ........................................................................................................... 4

Assessment & Feedback ......................................................................................... 7

Learning Resources ................................................................................................. 9

Policies .................................................................................................................... 11

Assessment Details ............................................................................................. ..13

Contact Details

Unit Leader: Melanie Speldewinde

Phone: 03 990 58611

Email: [email protected]

Team Leader: Sarah Huaraka

Phone:

Email: [email protected]

Reproduced and Published by:

Monash College Pty. Ltd.

Clayton, Victoria, Australia, 3800

NOT FOR RESALE. All materials produced for this course of study are protected by copyright. Monash students are permitted

to use these materials for personal study and research only, as permitted under the Copyright Act. Use of these materials for

any other purposes, including copying or resale may infringe copyright unless written permission has been obtained from the

arts-xxxx-uo-ddmmyy-v1.0-xx

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Description

The aim of this course is to provide the opportunity for students to explore what is meant by

communication, how one can study communication practices and policies, mass communication

technologies, and the significance that communication has to culture and society.

The underlying premise of this unit is that communication is an important aspect of contemporary life.

A simple definition of communication is that it refers to all the different ways in which humans interact

with each other through meaningful connection. Sometimes the meanings imparted through

conversation or advertising are intentional; sometimes they exceed what was intended and the symbolic

function of the message or object takes on a life of its own.

This unit provides a broad introduction to communications and media studies and its theoretical

traditions and concepts, with a particular focus on contemporary communications and media industries

and debates. It is designed to encourage students to apply their own individual and social contexts of

communications and media to key theories of the discipline. Individual lectures are directed to providing

basic theories and concepts within communications and media studies through an industry case study

approach.

Communication also impacts on our work, our leisure, our relationship to politics and economics, as

well as our friendships and intimate relationships. Many of these personal and social connections take

place through various kinds of communication technologies; and to be successful in either one’s

personal or professional life requires an understanding of what makes communication function

effectively. As such, industry, government and the community sectors, increasingly hire professionals

whose job it is to manage communication. It is one of the aims of this unit to get you thinking about the

history of mass communication technologies that will allow you to improve your understanding of the

many communication contexts you encounter. The study of communications is therefore not just a

theoretical enterprise; it also has a variety of practical applications. Whether your chosen vocation is

that of communication specialist: journalist, radio and television broadcaster, speech writer, on-line

blogger, research fellow or film-maker; or you feel that you would like to work in the music industry or

public relations, work in an NGO or volunteer as a guide at a museum, communication will be central

to what you do. The same applies to students who want to work in advertising, marketing, leisure and

tourism, sports management, commerce, design, politics, the public service, and other fields where

there is a high communication component associated with the tasks central to the occupation.

Objectives

When you have completed this unit, you are expected to:

• be able to employ techniques to generate ideas, overcome writer's blocks, and structure

argumentation.

• have acquired or revised basic concepts of grammar, punctuation, spelling, use and style, and be

able to apply these in correcting faults and in developing exposition, authorial voice and

expression in essays.

• have developed research skills in relation to primary, secondary and tertiary sources, both in hard

copy and online sources.

• have developed professional practice in the skills of referencing, quoting, paraphrasing, and the

avoidance of plagiarism.

• have developed techniques of argumentation by studying logic, fallacies, and techniques of

persuasion and influence.

• have acquired skills in the genre of academic writing, such as expositional sequences, rhetorical

strategies, register, audience, and authorial voice.

• have developed skills in drafting, redrafting, editing and proofreading.

• possess a basic understanding of the field of communications

• employ basic concepts in the study of communications

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

• analyse the role of communications in processes of social and cultural change

• be able to apply communication analysis to everyday life

• be informed about areas of industry and community life where the study of communications is

applicable and relevant.

English Language Outcomes

Speaking

1. Perform effectively in English during a prepared presentation

2. Participate effectively in groups during discussions of unit related content in English

Listening

3. Listen to and mostly comprehend spoken English including academic language,

multimedia texts and classroom instructions

4. Use note-taking strategies to record information from spoken and multimedia texts

and show understanding

Reading

5. Use a range of reading strategies to comprehend written and visual texts including

textbook, multimedia texts and academic genres

6. Identify key information and produce accurate notes and summaries from written and

visual texts to demonstrate understanding of key concepts and ideas

Writing

7. Write substantial, coherent and accurate texts following guidelines provided

8. Produce short coherent written texts that appropriately respond to timed assessment

tasks

9. Support views with reference to literature, and by following academic conventions

University Skills & Australian Socio-cultural Awareness

10. Show effective independent research, critical thinking and learning skills

11. Show socio-cultural awareness of Australian university and global contexts

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Learning and Teaching

This subject is delivered by way of a 2 hour lecture and 2 x 1.5 hour tutorials. The lecture will present

and exemplify key concepts which will be expanded, clarified and discussed in the context of the weekly

tutorials. It is very important for students to attend ALL lectures, to be introduced to all assessments,

plus all the key concepts, ideas and arguments related to the weekly topics and readings.

Students will work in groups to cover the recommenced readings for each week; this is designed to help

students work through the key concepts and prepare them for tutorial discussions The tutorials will be

an interactive forum for students to raise questions and participate in discussions.

Students will be required to spend on average 5 hours per week attending lectures and tutorials, and 9

hours each week in private study. This will involve required readings in the preparation for, and

completion of, the various tutorial activities and major assessments.

There are a range of tasks that students will need to factor in as they prepare for the trimester, including

library access, correspondence with lecturer/tutor, reading and note taking, tutorial preparation,

planning, drafting of written assessments and exam preparation. Some tasks will be weighted more

heavily in different parts of the trimester, for example essay writing and the final examination.

Workload requirements

Tutorials will include on-line assessments, reading both articles and analysing the key arguments

presented by the authors, quizzes and watching some film excerpts and videos related to the weekly

topics.

Additional workload requirements

Refer to the unit guide for further reading for each week. This will help you plan the hypothetical

problem relevant to your oral presentation, have a draft of your writing for the Major Essay to present

for your tutor to check, have some questions to ask about the weekly topic.

Unit Schedule

Week Topic and Learning objectives Learning

Activities

Introduction to unit

2 The Press

1. What is the role of newspapers in how you find and read the news?

2. What are the differences between governments and the press in regulation

of the media?

3. Explain the changing business model of newspapers in the age of digital

media?

4. What are the links between media ownership patterns and influence of the

press on the public?

- Tiffen, R (2014)

- Simons, (2007)

3 Policy and Regulation

1. How does Cunningham characterise the approach of the ‘third way’ in

media and communications studies and how is it different from ‘critical

media studies’?

2. How far would you agree with Cunningham’s assessment. What has he

left out or misrepresented?

3. How are we to understand the three different approaches to the ‘public’ by

Bourdieu, Foucault and Habermas?

4. What kinds of argument do Bennet et al. put forward for continued public

involvement in broadcasting? Are their points still valid?

-Bennett, T,

Emmison, M & Frow,

J (1999)

-Cunningham, S

(2014)

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Week Topic and Learning objectives Learning

Activities

4 Film

1. How does cinema bring together older media forms?

2. What technological and production/business innovations led to emergence

of film industries in various countries and what challenge is posed by digital

production and online delivery today?

3. Account for the global ascendancy of the American film industry by the

1940s?

4. What are the alternative theorisations to the ‘cultural imperialism’

argument?

5. To what extent did an Australian film industry provide a local counter-note

in the 1970s and what policy initiatives since from government have

assisted the sustainability of local cinema?

6. What are some examples of Australian ‘transnational cinema’?

-Gorman, L & Mclean,

D (2009)

-Verhoeven, D (2014)

5 Radio

1. Explore the options for audio listening via digital audio subscriptions

services (Spotify, Radio, JB Hi Fi Now). Discuss costs and benefits of

these services in class. What, if any are the downsides of these services?

2. Do you listen to a radio station? Which one? Do you consider yourself a

loyal listener? What attracts you to that station? Music, personalities?

Information?

3. Have you tried to participate in a radio program? What was it for? Prizes?

To comment on something, eg via talkback? Describe your experience.

4. Do you use the social media services provided or other interactive or web

based services by radio broadcasters (eg Facebook pages of presenters,

podcasts from programs)? What do you use and why?

5. Have you ever been a volunteer in community radio station? Do you listen

to community radio? Describe your motivations for being a volunteer or

what you think is different about community radio broadcasting?

-Griffin-Foley, B

(2014)

-Lacey, K (2013)

5 Radio / Popular Music

1. How is popular music both a media and cultural industry?

2. Who are the broadcasting ‘gatekeepers’ in the Australian music industry?

3. What is a moral panic; give some music examples?

4. In regard to copyright systems, is the new streaming model viable?

-Horman, S (2014)

-Luckmans, S (2008)

6 Television

1. How do public service television models differ across different nations?

2. What roles should public service broadcasters play in the nation and

society today as we are digitalising?

3. How does digital TV change the way in which television is consumed and

produced?

4. Is there any concrete relationship between TV and the nation?

-Harrington, S (2014)

-Hartley, J, (2004)

7 The Internet

1. Was the development of the Internet (or something like it) inevitable, or

does it only exist because of the specific historical forces (such as the Cold

War and the San Francisco hippy ethic) that produced it?

2. Is censorship and regulation always damaging to online communication?

3. Dahlberg describes four ‘digital democracy positions’. Which, if any, of

these describes your views?

- Dahlberg, L (2011)

- Goggin, G (2014)

8 Video Games

1. Are some of the fears surrounding video games (e.g. game addiction or

the inculcation of violent behaviour) justified? Why/why not?

2. How is playing a game different from consuming other media, such as

reading a book or watching a television programme? How does interactivity

come into this?

- Goldsmith B (2014)

- Hjorth, L (2014)

-Newman, J (2002)

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Week Topic and Learning objectives Learning

Activities

3. Video games have begun to appear in prestigious art museums, such as

the Museum of Modern Art in New York. Can a video game be a work of

art?

4. How immersive can a game be? Is it possible to ‘lose yourself’ in a game?

What do you think video games will be like in 20 years’ time?

9 Social Media

1. If a person only knew you through social networking, do you think they

would be surprised by what you were like when they met you in person?

Why?

2. Are social media profiles a kind of ‘performance’? In what way?

3. Is bullying a greater problem in social networks than in schools or other

physical spaces? Why/why not?

4. How do you think you’ll feel about the information you currently make

public through social media in twenty years’ time?

- Boyd, d m & Ellison,

NB (2007)

- Burgess, J & Banks,

J (2014)

Privacy and Surveillance

1. What are some differences between the two concepts of privacy and

surveillance;

2. How can the practices of public surveillance impact on certain individuals

and groups which can lead to a lack of respect for citizen rights

3. How important is it for policy and regulatory bodies to develop a model of

informational privacy in terms of contextual integrity?

- Bowles, K (2014)

- Nissenbaum, H

(2004)

11 Sports Media

1. In what ways does sport matter in the study of media and

communications?

2. What does the term ‘media sport’ signify about the changing historical

relationship between sport and media?

3. Politics and sport should be kept separate. Discuss the legitimacy of

this popular claim made regularly in the media, considering the case of

the Olympics, the AFL and/or the soccer World Cup.

4. Citizens have a right to access sport for free on television. Do you agree

with this statement? Explain

- Majoribanks, T &

Farquharson, K

(2012)

- Rowe, D (2014)

12 Conclusion and Revision

Exam Revision

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Assessment & Feedback

Assessment is part of the learning and teaching process. Assessment fairly, validly and reliably

measures student performance of intended learning outcomes. Monash College Diplomas aims to

provide a learning environment where students receive ongoing feedback on their academic progress.

Assessment methods develop core discipline skills and professional competencies. Students receive

feedback on their achievements and areas for improvement prior to undertaking final assessments.

Feedback comes from teachers, your peers and yourself: it includes self-reflection, group discussions,

guided readings, interactions with teachers, and assessments.

Extensions for internal assessments need to comply with the Monash College Diplomas Special

Consideration Policy: http://www.monashcollege.edu.au/__data/assets/pdf_file/0006/17097/DIP-

Special-Consideration-Policy.pdf. Extensions can only be approved by the Team Leader.

Each year students can provide feedback on Diploma units through the Student Evaluation of

Teaching and Units (SETU) process. Student opinions are highly valued, and this feedback is used to

refine existing curriculum design and assessment tasks.

Turnitin – (Access from Moodle)

Turnitin is text-matching software which assists students with referencing and citing, and correctly

acknowledging the work of others.

Submitting a file to upload:

Click on the Turnitin assignment on the Moodle unit homepage, and follow the instructions on the My

Submissions page.

For instructions on using Turnitin go to:

http://vle.monash.edu/supporttraining/learnbytech/turnitin/submit-assignment-student.html

Online Submission of Assignments:

Click on the Assessment on the Moodle unit homepage, and follow the Submission Instructions on

the Assignment page. You will be required to read and accept a Student Statement before submitting.

You must keep an electronic copy of your assignment. We also recommend that you keep a

hard copy.

Online Assignment Feedback:

Your assignments need to be submitted on the due date, unless a prior arrangement has been made

with the Unit Leader or Team Leader.

Assignments will be returned online through Moodle. Students will be sent an email notifying them

that the marked assignment has been returned.

Assignment feedback will be provided to you within 2 weeks of assignment submission. Feedback

may include: a criterion-based assessment rubric; written comments within the body of the

assignment, and/or verbal feedback from your teacher. After marking, assessments will be returned to

students according to item 3.9 of the Monash College Diplomas Assessment Policy:

http://www.monashcollege.edu.au/__data/assets/pdf_file/0010/17101/dip-assessment-policy.pdf

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Assessment Schedule

Assessment Task Details Weight Week Due

A1: Online Assessment

Individual 20% 2 -11

A2: Major Essay (2000 words) Individual (Hurdle) 25% 10

A3: Tutorial Presentation In pairs (Hurdle – Peer reviewed) 10% 2 -11

A4: Final Learning Statement Individual 10% 12

A5: Exam Individual, closed book (Hurdle) 35% 13-14

Requirements to Pass this Unit

In order to achieve a pass in the unit, you must achieve 50% or higher for your overall mark. Your

overall mark combines your internal assessment marks and your exam mark. If you receive a 49N

grade, you will automatically be awarded a 48N result.

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Learning Resources

Details of the prescribed and recommended resources for successful completion of this unit are listed

below.

Required Textbook

Compulsory requirement for passing this unit.

The following text book can be purchased from Monash University Bookshop, Clayton

Campus

• Cunningham, S & Turnbull, S, (eds.) 2014, The Media & Communications in Australia, 4 th

Edition, Allen & Unwin. ISBN: 9781743311639

• A Reader will be provided to students and weekly readings on Moodle.

Additional Readings/Resources

Books

• Cunningham, Stuart (1992) Criticism and Policy in Australia, North Sydney, NSW: Allen & Unwin.

• Frow, John & Morris, Meaghan (1993) Australian Cultural Studies: A Reader, St. Leonards,

NSW: Allen & Unwin.

• Turner, Graeme (2003) British Cultural Studies: An Introduction, 3rd Ed. NY: Routledge.

• Watson, James & Hill, Anne (1997) A Dictionary of Communication and Media Studies, (Fourth

Edition). London: Arnold.

• Williams, Raymond (1962) Communications, London: Penguin.

Journals

• Continuum, Media, Culture & Society, Media International Australia, Metro Magazine, Screen,

Screening the Past.

Websites

• Media and Communication Studies website at http://www.aber.ac.uk/media/Functions/mcs.html, a

series of links well worth exploring, on a wide range of media and communication topics.

• mediastudies.com, at http://www.mediastudies.com/, a website providing links to news outlets and

educational material in media studies.

• Voice of the Shuttle is a collection of links for most humanities disciplines, including media

studies, cultural studies, cyberculture and literary studies. Put together by staff in the University of

California, English Department, at http://vos.ucsb.edu/index-netscape.asp

• Indigenous Media: http://caama.com.au/

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Learning Management Systems (Moodle)

Moodle is the name of the Learning Management System used for this unit to deliver learning

materials and other resources such as quizzes and discussions.

To access Moodle go to: http://mcpl.moodlesites.com and log in using your authcate username and

password. Once you are logged in, you will see the list of units you are enrolled in that use Moodle. If

you expect to see a unit in this list, and do not, please contact your lecturer.

Your lecturer will demonstrate how to use the Moodle site, and explain what is expected of you when

using Moodle, including any online assessment that must be completed. Please check Moodle

regularly so you will be kept up-to-date with important information for your unit as it becomes

available.

Library

The Monash University Library website contains details about your borrowing rights and how to search

the catalogues. To learn more about the library and the various resources available, please go to:

http://www.lib.monash.edu.au.

Katie Julian ([email protected]) and Samantha Helfrich ([email protected] ) is

the subject librarian for Monash College at the Matheson Library, Clayton Campus. Katie can assist

you with finding research for your assignments, as well as the following;

• How and where to start researching for your assignment topic

• Effective use of online databases and the internet

• Finding and evaluating academic journal articles

• Searching the Library’s collections

• Citing and referencing

For your current and future studies, you will need to build your knowledge and skills around academic

searching, using databases, retrieving information and using correct referencing techniques. It’s a good

idea to refresh and update your skills before you start the assessment tasks. You can do this by

completing the tutorials available on the library website..

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Policies

Academic Integrity

Monash College is actively committed to preventing plagiarism, cheating and collusion for the

protection of the College’s reputation and standards for current and future students. Severe penalties

may be imposed on students who engage in, or who support other students engaged in, activities

which seek to undermine the integrity of the unit assessment process.

Definitions

Plagiarism: To take and use another person’s ideas and/or manner of expressing them and to pass

them off as your own by failing to give appropriate acknowledgement.

Cheating: Seeking to obtain an unfair advantage in an examination or in other written or practical

work required to be submitted or completed by a student for assessment.

Collusion: The presentation of work which is the result in whole or in part of unauthorised

collaboration with another person or persons.

For further information, refer to the 2.5 Late Penalties section of the Monash College Diploma

Assessment and Procedures Policy:

http://www.monashcollege.edu.au/__data/assets/pdf_file/0010/17101/dip-assessment-policy.pdf

Applications for extension of time to submit an assessment

If you require an extension of time to complete and submit your assessment task, you will need to

apply for special consideration.

Failure to submit an item of assessment by the due date without an approved extension of time will

incur a penalty

The Application for Special Consideration for In-Trimester Assessments form is available from:

http://www.monashcollege.edu.au/__data/assets/pdf_file/0007/17098/dip-special-consideration-

trimester-app-form.pdf

Students may also apply for special consideration if they believe that illness or other serious cause

has substantially affected their work during a teaching period or performance in an exam.

For further information regarding special consideration and penalties for late submission of an

assessment, refer to 2.5 Submission of assessed (non-test/non-exam) tasks section of the Monash

College Diploma Assessment and Procedures Policy:

http://www.monashcollege.edu.au/__data/assets/pdf_file/0010/17101/dip-assessment-policy.pdf

Attendance

Student attendance will be monitored to support students and to assist positive learning outcomes.

For further information refer to the Student Attendance Policy:

http://www.monashcollege.edu.au/__data/assets/pdf_file/0005/17087/DIP-Attendance-Policy.pdf

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Students with a disability

If you have a disability, medical or mental health condition that may impact your study, you can apply

for support to study at Monash College. Disability Advisers can individually discuss and arrange

reasonable adjustments to enable you to participate productively and independently in your studies.

For further information contact Disability Services:

Website: http://monash.edu/social-justice/disability

Email: [email protected]

Phone: 990 55704

Drop In: Social Justice Unit, Level 1, Gallery Building (Building 55), Monash University, Clayton

Campus.

For students based at Caulfield Campus, a Disability Adviser/Coordinator is available for personal

appointments on Wednesdays. Phone 990 55704 for an appointment.

Equal Opportunity

Monash College is committed to promoting equal opportunity for staff and students in employment,

education and service delivery in accordance with universal principles of equity, fairness and social

justice.

For further information refer to the Monash University Equal Opportunity Policy:

http://www.policy.monash.edu/policy-bank/management/student-comm-serv/equity-diversity/equal-

opportunity-policy.html

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Assessment Details

MCD6050 Communications and Society

Assessment 1: Online Assessment

Status: Individual

Weighting: 20%

Due date: Weeks 2-11

Students are required to complete a set of online multiple choice and short answer preparation and

comprehension questions each week. Time for this will be provided in the tutorials.

Referencing requirements:

Some weekly activities will require some referencing, for example: A quiz will not require referencing,

but a research activity will require appropriate sources.

To build your skills in citing and referencing, you can access the online Harvard referencing styles;

http://guides.lib.monash.edu/citing-referencing/harvard - which can also be found at the

http://guides.lib.monash.edu/monash-college, a guide to library resources and services for Monash

College staff and students.

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

MCD6050 Communications and Society

Assessment 2: Major Essay

Status: Individual

Weighting: 25%

Word limit: 2000 words

Due date: Week 10 – Friday, 9am

**This assessment must be submitted on Moodle AND uploaded to Turnitin.

Essay Questions

Answer ONE of the following questions. Your response should be a combination of your own

thinking, relevant scholarly work, and careful analysis of one key case study.

1. How has television consumption and distribution shifted in relation to digital platforms? Discuss

this in relation to Australian context.

2. Do you think video gaming will lead to the demise of older entertainment media such as novels or

films? Why/why not? Be sure to make reference to debates about the replacement of old media

by new that accompanied the arrival of previous entertainment technologies (for example the

television).

3. Discuss the relationship between print media ownership patterns and Australian government

policies, and the implications for media diversity.

4. Have social networking services such as Twitter made traditional news reporting obsolete?

Justify your response with reference to both some high-profile examples of citizen journalism and

traditional theories of the role of news media.

Learning objectives assessed:

This assessment is intended to assess

1. if you have developed a basic understanding of the field of communications;

2. can employ basic concepts in the study of communications;

3. can analyse the role of communications in processes of social and cultural change;

4. are able to apply communication analysis to everyday life;

5. are informed about areas of industry and community life where the study of communications is

applicable and relevant

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

Presentation requirements:

Your Essay must:

1. Have a margin of at least 3 cm all the way around

2. Be spell-checked using an Australian dictionary (not an American dictionary). For example, use

‘organise’ as opposed to ‘organize’.

3. Have numbered pages

4. Use a legible 12-point font

5. Be 1.5 or double-spaced

6. Be submitted according to the online submission instructions provided below.

Referencing requirements:

This essay must use correct Harvard author-date referencing as explained here:

http://guides.lib.monash.edu/citing-referencing/harvard. Essays that do not adequately follow this

requirement may have marks subtracted or be given no marks at all.

A guide to library resources and services for Monash College staff and students to build your skills in

citing and referencing http://guides.lib.monash.edu/monash-college.

Unit Outline

Diploma of Arts

monashcollege.edu.au

ABN: 064 031 714

CRICOS: Monash College Pty Ltd 01857J

MCD6050 Communications and Society

Assessment 2: Major Essay –MARKING GUIDE

Criteria/

Weighting

FAIL

PASS

CREDIT

DISTINCTION

HIGH DISTINCTION

A: Introduction Opening,

introductory

paragraph missing

Opening,

introductory

paragraph.

Rhetorical rather

than directly

related to the body

of the essay

Clear opening

paragraph that

discusses main issue

and orients the

reader to

organisation of the

paper

Strong and clear

introduction that

discusses the issues,

states the main point of

the essay, and orients

the reader to the

organisation of the

essay

Highly appropriate and

clear introduction to the

paper indicating a

sophisticated response to

the issue and providing a

clear outline of the

argument.

B: Literature No use of unit

readings/ Fails to

understand core

concepts. Over-

emphasis on

examples.

Superficial use of

unit readings and

mention of core

concepts. Over-

emphasis on

examples.