As the development of the market and commerce, the influence of the modern marketing is more and more remarkable. At the same time, the consumers’ need is also an important factor of the marketing. Therefore modern marketing techniques or strategies are responses to how consumers try to satisfy their needs and wants.
Effective marketing will greatly expand the purchasing desire of consumers. While Consumers’ shopping habits will also affect the marketing strategy. These two actors will affect themselves with each other.
The intention of this discussion is mainly about the relationship between modern marketing and how consumers try to satisfy their needs and wants.
In conclusion, from what we have discussed above, consumers are the main participants in markets, consumers’ need can provide trustworthy guidance for strategy, consumers can influence the outcome of market, in this writer’s opinion, strategies should bring confidence for consumers, strategies should provide solution for potential problems. The making of the strategies should truly consider the need of consumers. Only in this way can the consumers will determine to buy the product. In a word, if you were a businessman there is one thing you have to think about carefully. Modern marketing strategies or techniques are responses to how consumers try to satisfy their wants and needs. Nowadays, successful business owners know that they must continue to make their marketing dynamic and compelling for their customers. And if you want your business to be a long term success you will have to make sure whether your marketing will hold your target market how your service or product or other things you can provide can satisfy their want and need. Clever businessmen know that only do they establish a relationship with their customers, can they be successful for the long term marketing.