代写 200911 Enterprise Innovation and Markets

  • 100%原创包过,高质量代写&免费提供Turnitin报告--24小时客服QQ&微信:273427
  • 200911 Enterprise Innovation and Markets

    Enterprise Innovation and Markets - 200911
    “Market Report” Group Project
    Marking Structure - Autumn 2016
    The purpose of this document is to provide you with additional information, to
    what is already stated in the “Briefing – 8 pages“ document, concerning the
    marking structure of your report.
    In the first instance, you were asked to take note of and follow the hierarchical
    order of the “Step-by-Step” chart in the development of your Market Report.
    To view this document, please log onto vUWS, see the “Market Report” folder
    found in the “Assessment” tab. In addition you were issued with an eight
    pages “Market Report Briefing” document to help you in dealing with this
    project.
    The “Step-by-Step” represented the criteria, each listed below with a specific
    maximum mark allocation, against which your group’s effort in building the
    Market Report will be assessed.
    The seven marking criteria are:
    1- Evaluate your Group’s Industry – as advised in the Briefing document,
    you are required to carry out secondary research in order to
    understand the general scope of your nominated industry in the
    Australian market place. For example, the size of the Australian
    industry, the regulatory bodies that control and or administer the
    industry, the various stakeholders and their influence, are there any
    ethical issues,…etc. Maximum 3 MARKS
    2- Evaluate the Marketing Environment – as advised in the Briefing
    document, you need to apply knowledge taken from chapters 3 & 4 and
    undertake secondary research concerning the current state of
    competition in your industry, be it in terms of dominance, marketing mix
    strategies,…….etc.. Put simply, critically analyse the current state of
    the Australian market place.
    Maximum 4 MARKS
    3- Evaluate the Economic Environment – again you need to apply
    knowledge taken from chapters 5,6,7 & 8 and undertake secondary
    research to determine the current economic climate and its influence
    on various aspects of your industry within the Australian market place.
    Maximum 4 MARKS
    Page 1 of 2
    4- Declare your Big New Idea & Briefly describe how to implement it – a
    combined step 5 with 6 – having examined the current state of play,
    you are now required to come up with a new product or service idea for
    your industry in the Australian market place. Your idea MUST be
    justified; otherwise it is a waste of time and marks! That is it needs to
    be supported by well thought of arguments based on criteria 1, 2 & 3.
    Then, briefly outline your implementation thoughts i.e. will it be an
    enhancement to an existing product/service, will it be a brand new
    product/service,…etc.
    Maximum 4 MARKS
    5- Facilitate/Inhibit the Idea – You are required to explore marketing and
    economic factors that may arise in the short to medium term that could
    assist in the success of your idea. Also, need to consider marketing
    and economic factors that could constrain or limit your idea from being
    a success in the Australian market place.
    Maximum 4 MARKS

    代写 200911 Enterprise Innovation and Markets
     
    6- Collaborate effectively in teams – As this is a group project, Peer
    Evaluations have been made available, see the Market Report’ folder
    in vUWS whereby individual group members will be allocated a mark
    based on the criteria mentioned within the Peer Evaluation Form.
    Maximum 4 marks
    7- Writing Style & Referencing using Harvard UWS Referencing style –
    Report will be examined in terms of writing style and referencing.  .
    Maximum 2 Marks
    Total marks allocated to the Market Report - 25 marks, as per the
    Assessment Summary, see page 5, of your Learning Guide.
    Note: Your report must not deal with an international market place, nor aim at
    a foreign group of customers (e.g. foreign tourists visiting Sydney) as being
    the target market for your new idea. Also, you are not required to conduct
    primary research for the Market report.
    The above seven criteria together with their corresponding standards will be
    presented in a “Marking Grid” and uploaded on vUWS shortly.
    Best wishes, John Hayek
    Page 2 of 2

    代写 200911 Enterprise Innovation and Markets