代写 MKTG6015 Digital and Social Media Marketing

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代写 MKTG6015 Digital and Social Media Marketing

MKTG6015 S2 2016

MKTG6015

Digital and Social Media Marketing

Semester 2, 2016

Case Study Report Questions

Q1. List and analyse the major services provided by Alibaba and one other major

competitor in China (2 marks).’

Q2. What is Alibaba’s competitive advantage:

a. in China? (2 marks)

b. In the USA ? (2 marks)

Q3. What is Alibaba’s positioning

a. In the Chinese market? (2 marks)

代写 MKTG6015 Digital and Social Media Marketing

b. In the USA market? (2 marks)

Q4. What are the business motivations for buying Alibaba’s services? (2 marks)

Q5. What type of O2O online to offline (O2O) business model, do you think Alibaba

should develop for its business in China? (4 marks)

Q6. How can Alibaba bring their current online customers into offline (retail) stores and

support offline sales? (4 marks)

Q7. How can Alibaba convert Internet users and online shoppers, who are currently not

Alibaba customers, into becoming offline Alibaba customers? (4 marks)

Q8. How could Alibaba succeed in this online to offline (O2O) marketplace, given they

are facing cut-throat competition from local Chinese businesses such as Tencent, Baidu

and Wanda and unique challenges in the Chinese retail and e-commerce? (4 marks).

代写 MKTG6015 Digital and Social Media Marketing