代写 MKTG1061 – Global Marketing Macro Research
MKTG1061 – Global Marketing Macro Research Report Evaluation sheet/Checklist
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Names |
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| Tutorial Time | |
| Product/Service | |
| Country |
| Presentation of Report | NN | PA | CR | DI | HD |
| REPORT (20%) | |||||
| 1. Presentation of report (35%) | |||||
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a. Executive summary (1-2 pages) (10%) b. Spelling, grammar, expression, structure and flow (10%) c. Referencing (15%) |
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| 2. Content of report (65%) | |||||
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a. Introduction to the country, your company and their product/s and give ideas on who your target persona might be (15%) b. Macro-environment research on chosen country (50%) All sections must discuss relevance/implications for your target customer Economic – Income, disposable, inflation, currency/exchange, population, demographic, unemployment, urban, stability, physical quality of life index, GINI index or spread of income, risk Political – trade agreements, tariff and non-tariff barriers, export incentives from Australia, import incentives from the new country any restrictions, corruption issues, risk, stability of government Legal –Advertising laws, labour laws, content and labelling laws, any banned ingredients, registration of trademark/company name in new country, any issues on piracy Cultural – Hofstede cultural dimensions, holidays, family, favourite foods, flavours, language, lifestyle, education, religion, material life – technology, infrastructure |
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Reports MUST have received a Turnitin report less than 15% prior to submission. If they have a higher %, they will be marked down by a grade for every extra 10%. Try not to hand in reports with more than 15%. Only one group member can send the report to Turnitin. Nominate a team leader who will be the only person to do this. 代写 MKTG1061 – Global Marketing Macro Research |
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Extent of Research – Reference List MUST conform to Harvard Referencing Rules so only items cited in the body of the report are to be included. HD = Research covers textbook, 15-20 websites, 10-15 business articles, 5+ journal articles DI = Research covers textbook, 10-15 websites, 5-10 business articles and 2-3 journal articles CR = Research covers textbook, 5-10 websites and 2-3 business articles PA = Research mainly based on textbooks and a 2-3 websites. |
