代写 BUS109 Marketing

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  • 代写 BUS109 Marketing

    B U S 1 0 9 A M a r k e t i n g  P a g e 1 | 9
    BUS109
    Marketing
    Assessment 5 – Week 12
    Group Oral Presentation Guidelines
    Semester 1 2015
    B U S 1 0 9 A M a r k e t i n g  P a g e 2 | 9
    Assessment 5 – Week 12 Oral Presentation
    Each group is to develop a marketing mix (4 P’s) strategy for the identified market
    segment and customer profile for the product you presented in Week 8.
    You will be presenting your marketing mix in Week 12.
    Presentation Guidelines
    You and your group have just been hired as the Marketing team to introduce a new
    marketing mix strategy for the product you presented in Week 8. Remember you are part of
    a team. To achieve success, every member of the team must contribute expertise,
    knowledge and ideas. Every member of the team has specific skills and special knowledge
    that will contribute to the overall success of the team.
    Presentations are to be should be 20 minutes in length, including class discussion and
    response to questions from other class members. Presenters are expected to encourage
    class participation.
    Note: All class members are expected to prepare questions to ask of the presenters and to
    actively participate in class discussions.
    Marketing and your chosen product
    You are marketers operating and making decisions for your chosen product and the market
    you are trying to serve. As a marketer, you act as facilitators of exchange between your
    organisation and your customers and/or clients. These exchanges can be for consumer
    products and/or business products. The exchanges marketers facilitate are pursued to meet
    the objectives of the organisation.
    You will need to apply marketing concepts and make marketing decisions for your chosen
    product to try to make a profit selling a tangible good or intangible service to the market
    you have identified.
    Marketing decisions are generally made in four broad areas known as the marketing mix or
    the 4Ps. The marketing mix involves decisions dealing with Product, Price, Promotion and
    Place.
    In this project, you and your team will be making decisions for each of these components of
    the marketing mix as you manage the introduction of your product strategy.
    B U S 1 0 9 A M a r k e t i n g  P a g e 3 | 9
    Decisions your team needs to make
    Team Contract Review
    Your team must review contract that outlines the terms and conditions under which your
    team will be working. Did you achieve it for the last presentation? What can you change to
    ensure that you work together as a team?
    Target Market/Customer Profile
    Your team must decide and define your target market. You must clearly identify the typical
    customer through a customer profile. Once you are clear about your target market you
    must develop a well-defined position statement.
    Product
    You will need to identify the product strategy that you will implement. It may be an
    extension to an existing product line or you may decide to introduce a new product line. You
    will need to answer these questions:
    1. Describe your product in terms of
    a) core Benefit
    b) actual product, and,
    c) augmented product
    2. Describe in detail the labelling of your product including:
     What does the label look like?
     What is written on the label?
    3. Describe in detail the packaging of your product.
    4. Design a brand name and / or logo or symbol for your product.
    代写 BUS109 Marketing
     
    You must establish a selling price for your new product and include the following:
    1. What is your pricing objective and why?
    B U S 1 0 9 A M a r k e t i n g  P a g e 4 | 9
    2. What factors do you need to consider when setting your price?
    3. What is your base-price?
    4. What price adjustments, discounts and/or allowances will you be using?
    5. What is your market entry strategy? Market skimming? Market penetration?
    Place (distribution)
    You must decide in which market you wish to sell your product.
     Will you sell your product locally, nationally or internationally?
     Will you need other people or firms to help you distribute your product?
     What is the role of Product Distribution?
     What type of distribution channel(s) will you use?
     What is the appropriate distribution intensity for your product?
     What considerations do you need to take into account when working with channel
    members?
    Promotion
    In promoting your product, several decisions need to be made regarding promotions
    including:
     Who are you are you promoting to?
     Will your promotions be aimed at the end user or intermediaries?
     What do you want your promotions to achieve?
     How are you going to promote your product?
     Are you using a push strategy or pull strategy or both?
     Describe your Promotional Mix.
     What considerations have you given to your promotional budget?
    Answer the following questions about your product.
    What is your product?
    Is this a line extension or new line?
    B U S 1 0 9 A M a r k e t i n g  P a g e 5 | 9
    Who is your target market?
    Define and describe your target market. Be very specific.
    Position
    Describe how you want to position your new product.
    What is the image you want to create in the minds of the people in your chosen target
    market?
    Write a Position Statement for your product
    This is a brief summary of what your team will be expected to do for this project. This
    project provides your team with the opportunity to apply the marketing concepts studied.
    Thoughtful decisions will help you to achieve success in your new product. In order to
    benefit the most from this assessment task.
    Marking Guide
    B U S 1 0 9 A M a r k e t i n g  P a g e 6 | 9
    BUS109A WEEK 12
    Group Oral Presentation
    Assessment Criteria
    Class Day/Time: _______________________ Lecturer: _________________________
    Student: ______________________________ ID: ______________________________
    Student: ______________________________ ID: ______________________________
    Student: ______________________________ ID: ______________________________
    Student: ______________________________ ID: ______________________________
    Student: ______________________________ ID: ______________________________
    Teachers Name:  Class Day/Time:
    Target Market/Customer Profile  /2
    Product Strategy  /2
    Price Strategy /2
    Place/Distribution Strategy  /2
    Promotion strategy  /2
    Overall Presentation INCLUDING:
      Standard of presentation
      Logical flow of presentation
      Audience engagement
      Communication style
      Use of time
      Group member participation
      Mannerisms
      Language
      Speech
      Cohesiveness amongst team
    /5
    Total ___/15
    B U S 1 0 9 A M a r k e t i n g  P a g e 7 | 9
    Adjusted Result:
    Reason for Adjustment: _____________________________
    Final Mark:
    ______________
    Feedback on Presentation:
    __________________________________________________________________________________
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    __________________________________________________________________________________
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    Examiner’s Signature: ......................................................
    B U S 1 0 9 A M a r k e t i n g  P a g e 8 | 9
    BUS109A - Peer Assessment Form
    NB: Please provide this completed form individually to your teacher in Week 12.
    Remember to score yourself.
    Student Name: _____________________________  Student ID: _____________________
    Group Members
    Attended Group
    Meetings
    Regularly
    Provided
    quality
    academic
    input
    Kept to
    agreed
    timings of
    input
    A Good team
    member to
    work with on
    this project
    Total:
    Maximum 100%
    Self
    B U S 1 0 9 A M a r k e t i n g  P a g e 9 | 9
    Score each column out of a possible 25 in each category.
    Any comments:
    __________________________________________________________________________________
    __________________________________________________________________________________
    代写 BUS109 Marketing