DB105 Marketing Principles assignment 代写

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  • DB105 Marketing Principles assignment 代写


    MIT - Prepared by Dr Lakshi Perera 1
    Melbourne Institute of Technology Pty Ltd
    CRICOS Provider No: 01545C, 03245K NSW
    Assessment  Details and Submission Guidelines
    Unit Code:  DB105
    Unit Title:  Marketing Principles
    Assessment Type:  Group Assessment,Trimester 1 2017
    Assessment Title:  Marketing Plan
    Assessment Part 1 – Draft marketing plan and peer feedback
    Assessment Part 2 – Final marketing plan
    Assessment Part 3 – Presentation
    Purpose of the
    assessment
    The purpose of thisassessmentis to assess the following Learning Outcomes:
    a. Identify and explain core concepts of marketing and the role
    of marketing in business and society
    b. Identify and choose appropriate marketing mixes for specific
    industries
    c. Develop marketing strategies in order to achieve a
    competitive market advantage
    d. Apply knowledge and skills to real-world experiences
    through integrated marketing plans
    e. Match unique marketing mixes and selling propositions for
    specific product offerings
    On successful completion, students are expected to demonstrate the
    following Graduate Attributes:
    1. Ability to communicate
    2. Independent and lifelong learning
    3. Ethics
    4. Analytical and problem solving
    5. Teamwork ,cooperation, participation and leadership
    6. Specialist knowledge of a field of study
    Weight:  Marketing Plan – 40%
    Assessment Part 1 – Draft marketing plan and peer feedback – 5%
    Assessment Part 2 – Final marketing plan – 25%
    Assessment Part 3 – Presentation – 10%
    Total Marks:  Marketing Plan – 40 marks
    Assessment Part 1 – Draft marketing plan and peer feedback – 5 marks
    Assessment Part 2 – Final marketing plan – 25 marks
    Assessment Part 3 – Presentation – 10 marks
    Word limit  Marketing Plan – 3000 words
    Assessment Part 1 – Draft marketing plan and peer feedback – 1500 words
    Assessment Part 2 – Final marketing plan – 3000 words
    Release Date: Week 1
    Due Date:  A Assessment Part 1 – Draft marketing plan and peer feedback – Week 6 and 7
    A Assessment Part 2 – Final marketing plan – Week 11
    Assessment Part 3 – Presentation – Week 11
    Submission Guidelines:  All work must be submitted via Turnitin by the due date along with a
    © MIT - Prepared by Dr Lakshi Perera 2
    completed Assignment Cover Page.
     The assignment must be in Ms Word format,1.5 spacing, 11-pt Calibri
    (Body) font and 2 cm margins on all four sides of your page with
    appropriate section headings.
     Reference sources must be cited in the text of the report, and listed
    appropriately at the end in a reference list using APA referencing style.
    Extension   If an extension of time to submit work is required, a Special
    Consideration Application must be submitted directly to the School's
    Administration Officer, in Melbourne on Level 6 or in Sydney on Level 7.
    You must submit this application three working days prior to the due
    date of the assignment. Further information is available at:
    http://www.mit.edu.au/about-mit/institute-publications/policies-
    procedures-and-guidelines/specialconsiderationdeferment
    Presentation   To be held during class
     15 minutes presentation time
     5 minutes question and answer
     Presentation should be in form of a power point
     Use visual aids
    © MIT - Prepared by Dr Lakshi Perera 3
    1.0 Assessment overview
    This is a group task in which you will be working in a team of two people to develop a marketing plan for
    the McDonald’s company that is based in the Australian market. Gather the information and data
    required to write the marketing plan by conducting research using journal articles, business magazines,
    business reports and world wide web. Use IBISWorld that is available online through MIT library to access
    market research reports, industry research reports and company research reports to gather business
    information such as customer data and company data in order to write the marketing plan. The research
    can also be through observation.
    Use APA reference style to present the references. The marketing plan must consists of minimum 10
    academic resources including peer reviewed journal articles. The marketing plan should have a reference
    list at the end of the report. Enter your references into your own citation library using a citation tool such
    as Refworks which is available at MIT library. Your in-text references and the reference list can be
    automatically generated in ‘APA’ format using this tool.
    Each group member must contribute evenly to the group report and presentation. Each group will
    appoint a group leader who is responsible for setting meeting agendas, group meetings, allocating tasks
    and submitting the assessment electronically through Turnitin by the due date.
    2.0 Assessment tasks and requirements
    The marketing plan will be done in three different stages:
    2.1 Assessment Part 1 – Draft marketing plan and peer feedback
    Due Date: Week 6 and Week 7
    Weight: 5%
    Format: The report should use Calibri Body (Font size 11) as the normal text and have margins of 2.5cm all
    around. Please use reasonable font sizes for headings.
    Word limit: 1500 words for the draft marketing plan
    Submission: Submit the draft marketing plan to the assigned group for peer feedback by emailing it out to
    them and send a copy of that email to your lecturer in Week 8. The peer feedback must be given back to
    the students in week 9 via email and send a copy of that email to the lecturer.
    Students will develop a draft marketing plan based on the guidelines provided below. The draft marketing
    plan will be submitted to the assigned group for peer feedback in week 6. Peer feedback needs to be
    provided by week 7.
    © MIT - Prepared by Dr Lakshi Perera 4
    2.2 Assessment Part 2 – Final marketing plan
    Due Date: Week 11
    Weight: 25%
    Format: The report should use Calibri Body (Font size 11) as the normal text and have margins of 2.5cm all
    around. Please use reasonable font sizes for headings.
    Word limit: 3000 words for the draft marketing plan
    Submission: Ensure that the assessment is submitted with the completed assignment cover sheet as
    appropriate.An electronic copy of the assessment must be submitted via the Turnitin link on MIT Moodle.
    The students will complete the final marketing plan report in Week 11 based on the guidelines provided
    below.
    2.3 Assessment Part 3 – Presentation
    Due Date: Week 11 (During the lecture and tutorial time)
    Weight: 10%
    Submission: Ensure that the electronic copy of the presentation must be submitted via the Turnitin link
    on MIT Moodle.
    The students will present the marketing plan as a group in class in week 11. Refer to guidelines below for
    further information on carrying out the presentation.
    © MIT - Prepared by Dr Lakshi Perera 5
    3.0 Assessment Guidelines
    3.1 Assessment Part 1 – Peer feedback guidelines
    Use the below peer review form to assess your peer’s draft marketing plan.
    Group providing peer feedback:
    Student Name: ___________________________ Student ID: __________________
    Student Name: ___________________________ Student ID: __________________
    Group receiving peer feedback:
    Student Name: ___________________________ Student ID: __________________
    Student Name: ___________________________ Student ID: __________________
    Criteria  Comments
    Market and Situation
    Analysis
    Various environmental
    forces are clearly stated,
    defined and applied to the
    McDonald’s company.
    SWOT Analysis 
    Strengths, weaknesses,
    opportunities and threats
    are critically analysed and
    demonstrate a good working
    knowledge of the Australian
    market and McDonald’s
    Company.
    Market Segmentation and
    Customer Analysis
    Customer base for the
    McDonald’s company is
    clearly identified and
    analysed.
    © MIT - Prepared by Dr Lakshi Perera 6
    Organisation’s Objectives
    and Goals
    Objectives and goals of
    McDonald’s Australia are
    systematically presented and
    discussed.
    Strategies and Tactics 
    The strategy behind
    McDonald’s marketing mix
    (product, price, place and
    promotion) for the
    Australian market is clearly
    discussed.
    Overall Comments:
    © MIT - Prepared by Dr Lakshi Perera 7
    3.2 Assessment Part 2 - Marketing plan format and guidelines
    Use the below format to write your marketing plan. For further detailed information on each one of the
    below sections please refer to the marketing plan template provided on Moodle. The students will also
    use the learning materials provided in lectures and tutorials to write the marketing plan.
    1. Executive Summary (250 words)
    2. Market and Situation Analysis (500 words)
    - Economic Environment
    - Socio-cultural Environment
    - Technological environment
    - Competitive environment
    - Political environment
    - Legal and regulatory environment
    3. SWOT Analysis (500 words)
    - Strengths
    - Weaknesses
    DB105 Marketing Principles assignment 代写
    - Opportunities
    - Threats
    4. Market Segmentation and Customer Analysis (500 words)
    - Market Segmentation
    - Target Market and Segment Characteristics
    5. Organisation’s Objectives and Goals “Where the business needs to be” (500 words)
    - Mission Statement
    - Objectives for volumes, sales, market shares, gross margins, net profit, return on investment
    6. Strategies and Tactics "How to get there"(500 words)
    - Product Strategy
    - Price Strategy
    - Place Strategy
    - Promotion Strategy
    7. Conclusion (250 words)
    3.3 Assessment Part 3 - Group presentation guidelines
    Each group will have 15 minutes to present their marketing plan and the findings and 5 minutes of
    question time. It will be 20 minutes in total with 5 minutes question time inclusive . The presentation must
    be done in a form of a power point. The group is encouraged to use visual aids during the presentation
    such as flyers, handouts, posters, models, flip charts, artefacts, whiteboards or props. The students can
    use following in their power point slides: charts, graphs, statistics, pictures, photos and other graphics.
    © MIT - Prepared by Dr Lakshi Perera 8
    4.0 Marking Guide
    4.1 Assessment Part 1 – Peer feedback marking guide
    Student Name: ___________________________ Student ID: __________________
    Student Name: ___________________________ Student ID: __________________
    Assessment Criteria  Criteria
    Weighting
    Earned
    Mark
    Comments
    Market and Situation
    Analysis
    - Productive and detailed
    feedback given
    SWOT Analysis
    - Productive and detailed
    feedback given
    Market Segmentation and
    Customer Analysis
    - Productive and detailed
    feedback given
    Organisation’s Objectives and
    Goals
    - Productive and detailed
    feedback given
    Strategies and Tactics
    - Productive and detailed
    feedback given
    Total  5 
    Overall Comments:
    © MIT - Prepared by Dr Lakshi Perera 9
    4.2 Assessment Part 2 – Marketing plan marking guide
    Student Name: ___________________________ Student ID: __________________
    Student Name: ___________________________ Student ID: __________________
    Assessment Criteria  Criteria
    Weighting
    Earned
    Mark
    Comments
    Executive Summary
    Clearly summarises the overview of the
    marketing plan. Following should be
    included inthe executive summary
    - Brief description of products
    - Define target market
    - Competitive advantage
    - Positioning statement
    Market and Situation Analysis
    The market analysis should critically evaluate
    the Australian market environment in terms
    of its economy, socio-culture, technology,
    competitiveness, political and legal
    environments. The focus with reference to a
    range of sources including theoretical
    knowledge and literature, industrial reports
    and observations as appropriate.
    SWOT Analysis
    The analysis should critically evaluate the
    strengths, weaknesses, opportunities and
    threats faced by the McDonald’s company in
    Australia. The focus with reference to a range
    of sources including theoretical knowledge and
    literature, industrial reports and observations
    as appropriate.
    Market Segmentation and Customer Analysis
    The customer base is clearly identified and
    demonstrates a detailed discussion of
    segmentation.
    Organisation’s Objectives and Goals
    McDonald’s Australia company’s
    objectives and goals are succinctly stated
    and described.
    © MIT - Prepared by Dr Lakshi Perera 10
    Strategies and Tactics
    Systematically and methodically analyse
    the marketing strategies for the
    McDonlad’s Australia company’s product,
    price, place and promotion. The focus
    with reference to a range of sources
    including theoretical knowledge and
    literature, industrial reports and
    observations as appropriate.
    4
    Conclusion
    Conclusion is logical and reflect an informed
    evaluation tied to a range of information.
    Placed perspectives discussed in priority order.
    2
    References
    -  Skilful use of high quality, credible, relevant
    10 or more academic sources to develop
    ideas. Accurate in-text citations and
    references using the appropriate APA style.
    All sources cited. Appropriate paraphrasing
    and use of direct quotes. 
    - Excellent integration of academic
    sources to support argument.
    Total
    25 
    Overall Comments:
    © MIT - Prepared by Dr Lakshi Perera 11
    4.3 Assessment Part 3 – Presentation marking guide
    Student Name: ___________________________ Student ID: __________________
    Student Name: ___________________________ Student ID: __________________
    Assessment Criteria  Criteria
    Weighting
    Earned
    Mark
    Comments
    Following findings are clearly
    presented and verbally discussed:
    - Market and situation analysis
    - SWOT analysis
    - Market segmentation and customer
    analysis
    - Organisations objectives and goals
    - Strategies and tactics
    - Conclusion
    Visual representation takes the form
    of power point slides and must include
    one or more of the following: charts,
    graphs, statistics, pictures, photos or
    other graphics are used in the power
    point slides.
    Artefacts Used(Flyers, handouts,
    posters, models, flip charts, artefacts,
    whiteboards or props).
    Questions from the audience are well
    answered.
    - Clear communication and the
    audience well understood the
    presentation.
    - Time management (should be no
    more than 15 minutes).
    Total
    10 
    Overall Comments:
    © MIT - Prepared by Dr Lakshi Perera 12
    Assessment Cover Sheet
    Student ID:  Student Surname:  Given Name:
    Course:  School:
    Unit Code:  Unit Title:
    Due Date:  Date Submitted:  Campus:
    Lecturer:  Tutor:
    All work must be submitted via Turnitin by the due date. If an extension of time to submit work is required, a Special
    Consideration Application must be submitted. Further information is available at:
    http://www.mit.edu.au/about-mit/institute-publications/policies-procedures-and-
    guidelines/specialconsiderationdeferment
    Academic Misconduct
    Academic Misconduct is a serious offence. Depending on the seriousness of the case, penalties can vary from a
    written warning or zero marks to exclusion from the course or rescinding the degree. Students should make
    themselves familiar with the full policy and procedure available at:http://www.mit.edu.au/about-mit/institute-
    publications/policies-procedures-and-guidelines/Plagiarism-Academic-Misconduct-Policy-Procedure.For
    further information please refer to the Academic Integrity Section in your Unit Description.
    Student Declaration
    I/We declare that:
      the work contained in this assignment is my/our own work/group work, except where acknowledgement of
    sources is made;
      certify that this assessment has not been submitted previously for academic credit in this or any other course;
      I/we have read the MIT’s Plagiarism and Academic Misconduct Policy Procedure, and I/we understand the
    consequences of engaging in plagiarism;
      a copy of the original assignment is retained by me/us and that I/we may be required to submit the original
    assignment to the Lecturer and/or Unit Co-ordinator upon request;
    I/we have not plagiarised the work of others or participated in unauthorised collaboration when preparing this
    assignment.
    Student Signature:  Date:
    Group member 1:
    Group member 2:
    DB105 Marketing Principles assignment 代写