This unit examines and discusses the impact of online technologies on marketing science and practice. Particular emphasis is given to the role of mobile technologies and the Web in current and future integrated marketing communication, online sales and services, customer fulfilment and customer relationship management.
Assessment 1 - Written Report (Group of 3) - 4000 words - 40%
Examination (2 hours) - 60%
迪肯 Assignment 代写 MMK737 - Online Marketing