Brand Management builds on the more general studies of marketing management contained in the other suite of undergraduate marketing offerings by focussing on the specific requirements of brand management. This unit is designed to educate you about brands, why they matter, what they mean to consumers, and how organisations successfully manage them. The major theories, principles and tools of strategic brand management are explored.
Assessment 1 - Written assignment 1 (750 - 1000 words) - 10%
Assessment 2 - Written assignment 2 (3000 - 3500 words) - 40%
Examination (2 hours) - 50%
Hurdle requirement: achieve at least 50% of the marks available on the examination
迪肯 Assignment 代写 MMK280 - Brand Management
