Strategic management has been defined as a systematic ways to manage strategic changes. It includes such following factors as: setting short term and long term goals for the enterprise by strategy making and business planning, making responses and offering feedbacks to strategic issues, and managing resistance in the implementation process of strategies (Cole, 2003).
Pearson is a world leading learning group with a quantity of 100 million students around the world. About ten years ago, people would think that Pearson was a textbook publishers, and that was right. However, in recent years, Pearson has become not only a textbook publisher, but also it offers digital resources, online courses, virtual schools, and a lot of other products and services relating to education. Besides, Pearson Australia also cooperates with a lot of authors and professors, and it has had a great influence in people’s learning, regardless of ages and regions. Moreover, Pearson Australia is always good at combining its publishing, teaching, and other relating products and services with the most advanced technology, which surely gives it an edge over other competitors. Apart from these, Pearson Australia now is also dedicated to becoming the best in education related industry, which can be reflected in its commitment to its authors, educators, students, and other related people.
However, there are a lot of learning companies in today’s world, and almost all of them are developing towards integrated groups. In order to strengthen its power and keep its leading position, to implement strategic management is a wise way for Pearson.
Firstly, it has bought up a lot of competitors in its industry within Australia. As a result, Pearson has captured the huge education market in the country. More importantly, as governments in Australia has now encouraged a digital course, Pearson Australia is also considering to expand further in this country to include more digital resources.
Secondly, Pearson Australia is trying to make testing part of its operations. A third approach by Pearson Australia is to make teachers and students its potential customers by making education a personalized process. Moreover, Pearson Australia has recently started a partnership with some adaptive learning companies, and it has also been concentrating on the evaluation and assessment of new teachers (Gutstein, 2013).
To show further support for its strategic management, Pearson Australia has provided its people with not only competitive wages, but also kinds of packaging options which are connected to their wages. moreover, people working in Pearson Australia are able to enjoy some favorable health benefits. The various household, domestic and even cross boarder orientations and development courses are especially to the benefits of its people (Pearson Australia, 2013).