The main purpose of the report is to analyse the QR National Corporation ( now Aurizon), and the industry it belongs to. It mainly focuses on the Aurizon’s strategic management matters. The analysis would include pestel and internal environment, as well as the industry environment and its competitors. A deep insight would be taken into the strategic mission and its values, identifying and discussing its strengths, weakness, opportunities and threats . In this process, the report will present in a more detailed way. In the end of the report, recommendations will be put forward to the board of the company about the strategic management improvement.
Aurizon Holdings Limited is a publicly top-50 ASX-listed company which runs in Australia the business of rail and road-based freight transport and infrastructure solutions. Formerly known as QR National, when coal, bulk and containerised business of Queensland Rail brought under one banner, it was established. In December 2012, it rebranded its name as it is now (Hogan. M, 2012). It dedicates to the customers’ freight right direction with cost-effective, flexible and reliable solutions. Every day, it transport thousands of tons of coal, iron ore and other minerals through out the Australia. The Central Queensland Coal Network, which consists of approximately 2,670km of heavy haul rail infrastructure, is also under the administration of Aurizon (Aurizon, 2013). Apart from these, Aurizon also offers specialist services in rail design, engineering, construction, management and maintenance. Extraordinarily as the accomplishments Aurizon has made, it still seeks more than the already success in the future.
Linking more than 50 mine sites, Aurizon has spreaded its business acrsoss Australia’s six major coal chain systems. Transporting more than 60 million tonnes anually, also operating the Central Queensland Coal Network (CQCN) which is the largest coal rail network in Australia with more than 100 trains running on the 2,670 kilometre network every day, Aurizon still seeks for better strategic management for greater success (Aurizon, 2013).
In conclusion, this report shows the basic information about the QR National. Rail freight is still a growing industry. From the data collected, the industry QR National lies in is promising , thus it sends QR National a message that the moment QR National should do is to do the instant well and tries things bravely. It is confident that QR National would have a bright future.