In the global search engine market, Google is well deserved ringleader. Market research firm Score Networks investigations revealed that Google on the global Internet search market share has been up to 65.7 percent. Google is a relatively young company, but the energy is not to be underestimated. So far, since Google founded in 1998, she has gradually grown to serve thousands of users and customers of large companies. In 2013, Google has five major concerns, Nexus device, the Android platform and the Google glasses prospects which are on the list. This essay will firstly introduce the Google’s main and secondary markets, as well as its changes in the market. Following this, it will explain Google’s position in the market and how to determine its position in the market. Finally, it will analyze the Google’s objective now and the failures and successes of the target changes.
Whatever Google will become in the future, no matter you like it or hate it, it is undeniable that it brought us a lot of possibilities and had people all stand on the same platform to share knowledge. Like all scientific results, their rights use is forever in the hands of humans. If the pace of human progress is destined not to be stopped, no matter where we go, we must go on bravely. Google is a relatively young company, but the energy is not to be underestimated. So far, since Google founded in 1998, she has gradually grown to serve thousands of users and customers of large companiAs now some enterprises are faced with the challenge of globalization and high speed development of informational technology, Google’s company is still strong. Everything including strategic plan, enterprise internal human resources and the effective management method, strengthens the core ability so that make Google obtain and maintain their own competitive advantage in the fierce competition of the market. Google’s core competitiveness is from the five aspects as follows. First, have the corporate governance structure and a corporate philosophy. Second, have the efficient management team. Third, have unique corporate values. Forth, have a successful business model. Fifth, be able to have own core technology. These aspects are worth the learning of other enterprises.