代写 Sydney BUSS5000 CRITICAL THINKING IN BUSINESS

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    BUSS5000 Assessment 2, 2016
    BUSS5000 CRITICAL THINKING IN BUSINESS
    Semester 1 2016
    Assessment 2: Mini Case Analysis
    Key Focus: Weeks 1-4
    Worth: 10%
    Length: 1000 words (including references)
    Due Date: Monday 4 April 2016 10:00am, via Blackboard and turnitin
    Question:
    You are a consultant hired by Giant TMC Berhad. Using The PESTLE framework,
    briefly discuss and justify the three (3) most relevant macro environmental factors
    AND two (2) issues under each factor that would impact Giant’s success in the
    Australian Supermarket and Grocery Stores industry over the next 10 years. Do you
    think there is a worthwhile opportunity for Giant to enter the Australian market?
    The Malaysia Giant is eyeing the Australian market
    The Supermarket and Grocery Stores industry is one of the most fiercely
    competitive in Australia (IBIS 2016). In the past two decades, the industry has
    attracted new foreign supermarket retailers such as Costco and Aldi. The
    entry and rapid growth of Aldi, which almost exclusively sells private-label
    products at discounted prices, has caused a massive shift in the industry (IBIS
    2016) . Aldi has forced the two established industry giants (Woolworths and
    Coles) to change their business models by focusing on cheaper products to
    cut prices and expand their own range of private-label products. Aldi is now
    the third-biggest Australian supermarket chain with 11 per cent compared to
    Woolworths’ 39 per cent and Coles has 33.5 per cent. Industry revenue has
    now reached $88.1 billion/annum (IBIS 2016; Passport GMID 2016).
    2
    BUSS5000 Assessment 2, 2016
    In the past year, there has also been talk of Lidl’s (owned by the German-
    based Schwartz Group) interest in the Australian Supermarket and Grocery
    Stores industry (Low 2015). According to Deloitte (2015), Lidl is the fourth
    largest retailer globally with a staggering $128 billion in annual sales. Its entry
    would significantly change the competitive landscape in Australia.
    Given the growth of Aldi and Lidl’s impending entry, Malaysian hyper-market
    retail chain Giant TMC Berhad is now also eyeing the Australian market. You
    have been hired to help them to evaluate opportunities in the Australian
    Supermarket and Grocery Stores industry. Giant is a major player in the retail
    industry in Malaysia, and also has operations in Singapore, Brunei Indonesia,
    Vietnam, UAE, and China (http://www.giant.com.my/about-us.aspx).
    References:
    Deloitte, 2015, Global Powers of Retailing 2015: Embracing Innovation,
    Deloitte, Sydney.
    Giant TMC Berhard, 2016, http://www.giant.com.my/about-us.aspx. Accessed
    12 March 2016.
    IBISWorld Australia 2016, Supermarkets and grocery stores market research
    report, Industry Report, February 2016, viewed 12 March 2016,
    IBISWorld.
    Low, C. 2015, ‘Lidl likely to join Aldi in disrupting Australian supermarket
    duopoly’, Business Review Weekly, 20 July, viewed 12 March 2016.
    Passport GMID. 2016, Grocery Retailers in Australia, Category Briefing,
    January 2016, viewed 10 March 2016, Euromonitor International Passport
    GMID.
    Thackray, L. 2014, 'Grocery bills to fall by 40 per cent? Shoppers to be big
    winners when German discount supermarket enters the market’, Daily
    Mail, 21 July, viewed 11 March 2016.
    代写 Sydney BUSS5000 CRITICAL THINKING IN BUSINESS
     
    3
    BUSS5000 Assessment 2, 2016
    Assessment Criteria
    1. Demonstrate knowledge of frameworks and business concepts
    covered in lectures, tutorial and unit readings (30%)
    2. Demonstrate the ability to identify and analyse relevant business
    environmental factors (35%)
    3. Apply critical thinking in analysing the assigned case (20%)
    4. Use of an accurate and effective academic writing style (10%)
    5. Adherence to the BSRG (5%)
    Guidelines on Length, Formatting and Layout
      In terms of the word limit it is expected that you will have
    approximately 850 words of analysis and approximately 150 words of
    referencing.
      Assignments are to be written using MS Word.
      Assignments to be submitted in one of the following file formats: .doc,
    .docx
      Assignment are not to be submitted in html files, web pages, CAD
    files, Visio (.vsd), PowerPoint (.ppt), PDFs (.pdf) or zip files.
      Fonts and spacing: Arial, 14 points for headings and 12 points for
    the body, double spaced, black and white, 2.5 margins all around.
    You may use colour only for graphic materials such as pictures and
    visual illustrations to support your assignment.
      Margin: left-justified or left aligned online. Please do not use block-
    justified or flush left or right.
      Tables and figures must all be labelled and numbered.

    代写 Sydney BUSS5000 CRITICAL THINKING IN BUSINESS