代写 BUS105 Introduction to Marketing assignment
Code: BUS105
Title: Introduction to Marketing
Faculty of Arts and Business
School of Business
Teaching Session: Semester 1
Year: 2016
Course Coordinator: Dr David Fleischman
Office: K2.23
Telephone: +61 7 5430 1216
Email: dfleish@usc.edu.au
Consultation Times: As notified on blackboard
1. What is this course about?
1.1 Course description
The course provides you with an introduction to the marketing function in organisations. You will develop
an understanding of marketing, how to identify and analyse marketing opportunities, develop strategic
marketing plans, undertake marketing research, select target markets, and forecast demand for products.
To do this, you will understand the importance of the marketing mix, including aspects of product design,
pricing, placement and promotion; and you will be able to analyse the marketing effectiveness of
organisations with a focus on sustainability.
1.2 Course content
• Understanding Marketing
• Marketing Environment
• Marketing Information and Research
• Consumer and organisational Behaviour
• Target Marketing Strategies
• Product – Goods
• Product - Services
• Relationship Marketing
• Price
• Integrated Marketing Communications
• Place/Distribution
• Marketing Strategy
• Global Marketing
• Ethics and Regulations in Marketing
2. Unit value
12 units
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Course Outline: BUS105 Introduction to Marketing
3. How does this course contribute to my learning?
Specific Learning Outcomes
On successful completion of this
course you should be able to:
Assessment Tasks
You will be assessed on the
learning outcome in task/s:
Graduate Qualities
Completing these tasks
successfully will contribute to
you becoming:
Comprehend, identify, describe,
explain, and apply marketing theory
and concepts.
1 and 2 Knowledgeable.
Present a professional quality
presentation that demonstrates the
ability to connect marketing theory
and practice to real world marketing
initiatives.
2 Empowered.
Develop a marketing report based on
relevant theory and concepts via
critically gathering, interpreting,
analysing and evaluating relevant
data and research.
3 Creative and critical thinkers.
Creatively arriving at innovative
marketing solutions that suggest an
understanding of sustainable
practices related to marketing.
3 Creative and critical thinkers
Sustainability-focused
4. Am I eligible to enrol in this course?
Refer to the Coursework Programs and Awards - Academic Policy for definitions of “pre-requisites, co-
requisites and anti-requisites”
4.1 Enrolment restrictions
Nil
代写 BUS105 Introduction to Marketing assignment
4.2 Pre-requisites
Nil
4.3 Co-requisites
Nil
4.4 Anti-requisites
Nil
4.5 Specific assumed prior knowledge and skills
N/A
5. How am I going to be assessed?
5.1 Grading scale
Standard – High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL)
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Course Outline: BUS105 Introduction to Marketing
5.2 Assessment tasks
Task
No.
Assessment
Tasks
Individual or
Group
Weighting
%
What is the
duration /
length?
When
should I
submit?
Where should
I submit it?
1 Concepts Test Individual 25% 2 hours Week 5 In lecture
2 Innovative
Marketing
Highlight
Digital
Presentation
Groups 30% Approx 10
minutes
Week 9 SafeAssign via
Blackboard
3 Marketing
Report
Individual or
Groups up to 3
45% 2700 words Week 13 SafeAssign via
Blackboard
Assessment Task 1: Concepts test
Goal: The purpose of this assessment is to enable you to demonstrate your comprehension
and knowledge of the marketing theory and concepts covered in teaching weeks 1 – 4.
Product: Multiple choice and short answer
Format: This is an individual assessment conducted in week 5. You will have 2 hours to complete
the test in normal lecture time.
Criteria Demonstrate a depth of knowledge of marketing theory and concepts.
Generic skill assessed Skill assessment level
Problem solving Introductory
Assessment Task 2: Innovative Marketing Highlight Presentation
Goal: In the marketing profession (and any business profession), presentation, teamwork and
interpersonal skills and are essential for communicating ideas. For this assessment,
groups will make an interesting, engaging and creative presentation on an innovative
marketing highlight and demonstrate its application of relevant marketing theory and
concepts, using a digital platform (e.g. Presi, MovieMaker, YouTube, Vimeo, iMovie,
etc). The highlight of the presentation should focus on something new and innovative in
marketing. This could be a new product, a new promotional campaign, a new retailing
format, an interesting article exploring a new idea in marketing, a new marketing
website, etc. Groups will discuss why/how the highlight is innovative and what theories
and concepts from the course underpin the highlight. To demonstrate teamwork,
groups will also be required to submit a project timeline that outlines, for example, the
roles, tasks and timeframe for planning, coordinating and creating their presentation.
Product: Group presentation
Format: Groups of 2-4 are required to submit an approximate 10 minute presentation any time
during week 9, via a web hyperlink embedded into a document submitted to
Blackboard. Further detail will be provided on Blackboard. Each group will typically
receive one mark for all members.
Criteria You will be assessed in terms of the following:
• Clear description of the marketing highlight and articulation of why it is
considered to be innovative
• Demonstrated knowledge and application of relevant marketing theory and
concepts reflected in your chosen highlight
• Developing and adhering to project management timeline
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Course Outline: BUS105 Introduction to Marketing
• Demonstrated effective presentation skills
Generic skill assessed Skill assessment level
Communication Introductory
Collaboration Introductory
Assessment Task 3: Marketing report
Goal: The aim of this assessment is to allow you to utilise your knowledge of the marketing
theory and concepts you have accumulated over the course, by developing a report that
analyses and evaluates the marketing of a product (in the form of a physical good from
product categories to be decided at the beginning of the semester (choose a
manufacturer not a retailer)). You must be able to provide an ad for your product,
preferably in some form of a current print (eg magazine, digital via the internet) for the
product. Based on the report findings, you will provide two recommendations to help
improve the marketing strategy for your product, one of which must focus on enhancing
the CSR/sustainability of marketing your product.
Product: Marketing Report of 2700 words
Format: You have the option of completing the report as an individual or in groups of up to
three. You must select a product in the form of a tangible good from product categories
to be determined at the beginning of the semester. The assignment must be presented
in the specified report format. Guidance on content and format can be found on
Blackboard.
Criteria • Accurate identification of a product and discussion of company background,
environmental analysis and main target market(s) of the product
• Demonstration of a comprehensive knowledge of marketing mix theory and
concepts and ability to apply that knowledge through a comprehensive, critical
and insightful evaluation.
• Creative application of key marketing theory and concepts for articulating
feasible recommendations, one of which focuses on improving CSR/sustainable
aspects of the product’s marketing.
• Excellence in written communications skills by presenting an error-free, well
written and correctly formatted written report using the guidelines provided in
Summers and Smith (2014) Communication Skills Handbook.
Generic skill assessed Skill assessment level
Communication Introductory
Information literacy Introductory
5.3 Additional assessment requirements
Presentation guidelines and report format specifications for Written Assignments and guide can be found
on Blackboard.
SafeAssign
In order to minimise incidents of plagiarism and collusion, this course may require that some of its
assessment tasks are submitted electronically via SafeAssign. This software allows for text comparisons to
be made between your submitted assessment item and all other work that SafeAssign has access to. If
required, details of how to submit via SafeAssign will be provided on the Blackboard site of the course.
Page 5
Course Outline: BUS105 Introduction to Marketing
Eligibility for Supplementary Assessment
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
a) The final mark is in the percentage range 47% to 49.4%
b) The course is graded using the Standard Grading scale
c) You have not failed an assessment task in the course due to academic misconduct
5.4 Submission penalties
Late submission of assessment tasks will be penalised at the following maximum rate:
• 5% (of the assessment task’s identified value) per day for the first two days from the date identified
as the due date for the assessment task.
• 10% (of the assessment task’s identified value) for the third day
• 20% (of the assessment task’s identified value) for the fourth day and subsequent days up to and
including seven days from the date identified as the due date for the assessment task.
• A result of zero is awarded for an assessment task submitted after seven days from the date
identified as the due date for the assessment task.
Weekdays and weekends are included in the calculation of days late. To request an extension you must
contact your course coordinator to negotiate an outcome.
6. How is the course offered?
6.1 Directed study hours
On campus Lecture: 2 hours per week
On campus Tutorial: 1 hour per week
6.2 Teaching semester/session(s) offered
Semester 1
Semester 2
6.3 Course activities
Teaching
Week /
Module
What key concepts/content will I
learn?
What activities will I engage in to learn the
concepts/content?
Directed Study
Activities
Independent Study
Activities
1 Understanding Marketing Lecture and Tutorial Textbook Chapter 1
2 Marketing Environment
Marketing Information and Research
Lecture and Tutorial Text book Chapter 2
(56-62) & Chapter 4
Tutorial Workbook
3 Consumer and Organisational
Behaviour
Lecture and Tutorial Text book Chapters 5
and 6
Tutorial Workbook
代写 BUS105 Introduction to Marketing assignment
4
Friday,
25 th March
Good Friday
Public
Holiday
Target Marketing Strategies Lecture and Tutorial Textbook Chapter 7
Tutorial Workbook
Mid Semester Break
5 Concepts Test (Assessment Task 1a) Lecture and Tutorial Tutorial Workbook
6 Product – Goods Lecture and Tutorial Textbook Chapter 8
Tutorial Workbook
Page 6
Course Outline: BUS105 Introduction to Marketing
7 Product - Services
Relationship Marketing
Lecture and Tutorial Textbook Chapter 9
Tutorial Workbook
8
Monday,
25 th April
Anzac Day
Public
Holiday
Price Lecture and Tutorial Textbook Chapter 10
Tutorial Workbook
9
Monday, 2 nd
May
Labour Day
Public
Holiday
Integrated Marketing
Communications
Lecture and Tutorial Textbook Chapters 11,
12 & 13
Tutorial Workbook
10
Place/Distribution Lecture and Tutorial Textbook Chapter 14
Tutorial Workbook
11 Marketing Strategy
Global Marketing
Lecture and Tutorial Textbook Chapter 2
(pp. 44-55 and 62-67)
& Chapter 3
Tutorial Workbook
12 Ethics and Regulations in Marketing Lecture and Tutorial Textbook Chapter 13
from Solomon et al.,
2011 (Refer to PDF on
Blackboard)
Tutorial Workbook
13 Task 3 Workshop/Review
Study Period
Central Examination Period
End of Semester Break
Please note that the course activities may be subject to variation.
7. What resources do I need to undertake this course?
7.1 Prescribed text(s)
Please note that you need to have regular access to the resource(s) listed below:
Author Year Title Publisher
Solomon MR, Hughes A,
Chitty B, Marshall GW and
Stuart EW
2014, 3rd edn Marketing: Real
People, Real Choices
Pearson Education, Frenchs
Forest
Summers, J and Smith, B 2014, 4th edn Communication Skills
Handbook
John Wiley and Sons, Milton
There are many other texts on Introductory Marketing and on the Marketing discipline in general. Whilst
you are not expected to purchase any texts other than the above, it is a good idea to complement the
prescribed textbook with wider reading.
7.2 Required and recommended readings
Lists of required and recommended readings may be found for this course on its Blackboard site. These
materials/readings will assist you in preparing for tutorials and assignments, and will provide further
information regarding particular aspects of your course.
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Course Outline: BUS105 Introduction to Marketing
7.3 Specific requirements
N/A
7.4 Risk management
There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the
Health and Safety policies and procedures applicable within campus areas.
8. How can I obtain help with my studies?
In the first instance you should contact your tutor, then the Course Coordinator. Student Life and Learning
provides additional assistance to all students through Peer Advisors and Academic Skills Advisors. You can
drop in or book an appointment. To book: Tel: +61 7 5430 1226 or Email:
StudentLifeandLearning@usc.edu.au
9. Links to relevant University policies and procedures
For more information on Academic Learning & Teaching categories including:
• Assessment: Courses and Coursework Programs
• Review of Assessment and Final Grades
• Supplementary Assessment
• Administration of Central Examinations
• Deferred Examinations
• Student Academic Misconduct
• Students with a Disability
http://www.usc.edu.au/university/governance-and-executive/policies-and-procedures#academic-learning-
and-teaching
10. Faculty specific information
Locating Journal Articles
If you have been notified that the journal articles in this course are available on e-reserve, use the on-line
library catalogue to find them. For journal articles not on e-reserve, click on the "Journals and Newspapers"
link on the Library Homepage. Enter the journal title e.g. History Australia, then search for the volume and
issue or keyword as needed.
Assignment Cover Sheets
The Faculty of Arts and Business assignment cover sheet can be found on Blackboard or on the USC Portal
at: Faculty of Arts and Business (Students) > Forms. It must be completed in full identifying student name,
assignment topic, tutor and tutorial time. This must be attached securely to the front of each assessment
item prior to submission. Claims of loss of assignments will not be considered unless supported by a
receipt.
Help: If you are experiencing problems with your studies or academic work, consult your tutor in the first
instance or the Course Coordinator as quickly as possible.
Difficulties: If you are experiencing difficulties relating to teaching and assessment you should approach
your tutor in the first instance. If not satisfied after that you should approach in order your Course
Coordinator, Program Coordinator then Head of School.
Page 8
Course Outline: BUS105 Introduction to Marketing
General enquiries
Student Central - Building C
Tel: +61 7 5430 2890
Fax: +61 7 5430 2882
Email: Studentcentral@usc.edu.au
代写 BUS105 Introduction to Marketing assignment
