Marketing is to create products or values by individual or collective, and then to exchange the goods and values freely with others in order to obtain the needed things. It is a social process and a management process as well. Marketing philosophy are basic guidelines and codes of conduct to be followed by the enterprise when planning and organizing their management practice activities. By using marketing philosophy, enterprises are well guided in the marketing process. Meanwhile, by analyzing the result of the marketing, marketing philosophy could be adjusted accordingly. This essay will illuminate how to achieve the maximum interests of the customer, by analyzing the establishment of marketing process. First of all, it is important to understand the needs of the customer. By using the marketing information system customers’ need could be analyzed and understood accordingly. Secondly, we will analyze the marketing strategy. Finally, how to construct marketing methods will also be illustrated.
In order to understand customer needs, we must know what influences the customer’s choice of products, since customers get impacted from both internal and external. Internal factors could be the different food preferences of different customers for special flavors. External factors could be the influence from outside. For instance, when customers see their friends around eating a food, they would like to have a try and taste it as well. Sellers should, therefore, develop selling strategies according to buyer decision analysis. How the sellers develop their selling strategies is exactly the marketing process. First of all, you will need to develop strategic plans and then carry out those plans. Secondly, you will need to evaluate the results to improve former strategic plans. Thirdly, companies should fully understand the environment. Environment consists the external environment, internal environment and opponents situation. For example, the impact of micro force. If a customer’s need is not fulfilled, it could results in the company lose a large class of customers who have same demand.
Marketing assignment代写: 如何了解客户的需求