近年来，澳大利亚通讯业的竞争继续增长，而整体工业在不久的将来可望以1% - 1.5%的速度增长。因此，营销管理对于这些通信运营商获得更多利润起着越来越重要的作用。就看电信营销管理来帮助理解营销指标和营销决策工具有趣（洞穴，马丁马丁，伊恩，2010）。
Marketing assignment 代写:泰尔斯特拉有限公司分析
Telstra Corporation Limited, or Telstra, is a communications company in Australia. It provides products like voice, internet access and even television products. It is one of the big three in the communication industry in Australia.
The overall revenue of the communication industry in Australia has been more than 40 billion dollars in 2011. Compared with that of the other countries, it has recovered from the economic downturn to some extent. The fixed line market has been growing slowly and the increased competition has led to the declining prices. Generally speaking, the communication market has been growing slowly. Telstra dominates the communication market in Australia, achieving a 60% market share in 2011 while Optu owns a market share of about 23%. The broadband market and IPTV are bringing more profits for Telstra. Not surprisingly, the fixed voice market has been declining in Australia. The fixed broadband market is growing rapidly in Australia when more customers are giving up dial-up internet. The mobile market has been growing at 8% in 2011. Furthermore, the mobile broadband market has been growing strongly in Australia due to the fast development of smartphones (Cave, Martin & Martin, Ian, 2010).
In recent years, the level of competition in the communication industry has continued to grow in Australia while the overall industry is expected to grow at 1%-1.5% in the near future. As the result, marketing management would be increasingly important for these communication operators to achieve more profits. It would be interesting to look at the marketing management of Telstra to help understand marketing metrics and marketing decision tools (Cave, Martin & Martin, Ian, 2010).
For Return on Investment Ratio, this requires the data about net profits and total investment. This could be achieved easily from Telstra’s financial statements. And they should be updated every quarter since this ratio is just designed to help marketing managers understand Telstra’s basic financial situation and develop marketing plans accordingly.
Telstra’s managers definitely need a return on every activity within the company. Thus ten kinds of marketing metrics have been proposed here to evaluate Telstra’s activities. And five kinds of metrics have been selected to produce the marketing metrics dashboard which could help the managers understand Telstra’s marketing performance directly and easily. The details like what data should be collected and how have been discussed as well. All these should help the marketing managers of Telstra evaluate its marketing activities easily.