AMB206 Social Marketing Project assignment 代写

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  • AMB206 Social Marketing Project assignment 代写



    AMB206 Social Marketing Project
    Word count: 2000 words (not including tables)
    12 point font, 1.5 spacing, APA referencing
     
    For this assessment youmust prepare a social marketing plan addressingone of the tworeal-world organisational brief(s) provided to you. There are prizes for the best assignment in each topic. Copies of the assignments with the highest marks will be forwarded to the industry partners to select the assignment that best suits their needs. The time-period for the plan is for twelve months.
     
    Structure of marketing project
     
    Cover Page
    Table of Contents
    Executive Summary

    1. Social Issue, Background Purpose and Focus
    2. Past efforts/campaigns globally on the issue
    3. Situation Analysis
    3.1Macro-environment overview
    3.2 Micro environment overview
    3.3 SWOT
    1. Target Audience
    4.1         Barriers, Benefits, Motivators, the Competition and Influential Others
     
    1. Objectives and Target Goals
    2. Guiding Theory
    3. Positioning Statement
    4. Marketing Strategies
    5. Evaluation Plan
    9.1 logic model
    1. Budget
    References
     
    Organisation Information
     
    1.    A representative from the organisation will attend a lecture and present information relevant to the topic. 
     
    2.    You may contact the industry partner with clarifying questions.
     

    Social Marketing Plan Template

    Cover Page(Including title, organisation,names and student number)

     

    Table of Contents

     

    Executive Summary

     
     

    1 Social Issue, Background, Purpose and Focus

    [Chapter 4 in Lee & Kotler (2016)]

    ·         Name and history of the organisation
    ·         Mission statement/vision of the organisation
    ·         Resources (e.g. budget, number of staff)
    ·         Any other internal organisational issues that may influence your social marketing plan
    ·         Outline of the social issue
    ·         Purpose statement
    ·         Focus statement
     

    2     Past efforts/campaigns globally on the issue

    [Chapter 3 & 4 in Lee & Kotler (2016)]

     

     
    Year/Country Outline of Campaign Outcomes
         
         
         
    Table must fit on two pages, if two pages then header row repeat must be used.
     
     
     

    3 Situation Analysis [Chapter 4 in Lee & Kotler (2016)]

     
    3.1 Macro-environment overview
    Use this table to summarise factors from the external environmental that may influence your social marketing plan. Not all dimensions listed below may be relevant.
    Table must fit on one page.
     
    Dimensions Trends/issues Implications
    Political    
    Economic/Demographic    
    Social/Cultural    
    Technological    
    Legal    
    Environmental    
     
     
     
    3.3        Micro environment overview

     

    3.3 SWOT (Strengths, weaknesses, opportunities and threats)
     
    Use this tool to summarise,from the previous sections, the internal and external factorsthat may influence your social marketing plan.
     
    Strengths
     
     
     
    Weaknesses
     
     
    Opportunities
     
     
     
    Threats
     
     
     
    Table must fit on one page.
     

    4 Target Market[Chapter 5 in Lee & Kotler (2016)]

    4.1        Market segmentation

     
     
    Use this table to summarise the segments you have identified in the market.
     
    Segmentation Base Segment 1 Name Segment 2 Name Segment 3 Name
    Geographic      
    Demographic      
    Psychographic      
    Behaviours      
    [Other relevant segmentation bases]      
    Table must fit on one page.
     
     
     
     
     
     
     
     
     
     

    4.2        Profile of target market

     
    Select one target market from the segmentation above. Justify your selection [pages 143-146 in Lee & Kotler, (2016)].

    4.3        Barriers, Benefits, Motivators, the Competition and Influential Others for each target market [Chapter 7 in Lee & Kotler (2016)]

    ·         Barriers
    ·         Benefits
    ·         Motivators
    ·         Competition
    ·         Influential others
     
     

    5     Objectives and Target Goals[Chapter 6 in Lee & Kotler (2016)]

     
    Provide objectives and target goals (e.g. behavioural, knowledge, belief) that are specific, measurable, attainable, realistic and timely (SMART).
     
    The objectives must link to the evaluation section

    AMB206 Social Marketing Project assignment 代写
     

    6      Guiding Theory[Chapter 8 in Lee & Kotler (2016)]

     
    Which theory have you selected to guide your strategies and why?  For example, how will help overcome the barriers and motivate consumers to change their behaviour?
     
     

    7     Positioning[Chapter 9 in Lee & Kotler (2016)]

     
    Where do you want to be in the consumer’s mind? Craft a positioning statement.
     

    8     Marketing mix strategies [Chapters 10-14 in Lee & Kotler (2016)]

     
    8.1 Product (good or service) strategies
    Include mock-ups of your product or process of your service.
    8.2 Pricing strategies
    8.3 Placement (distribution) strategies
    8.4 Promotion strategies
    Include examples of promotional material.

     
     
     
     

    9      Evaluation Plan[Chapter 15 in Lee & Kotler (2016)]

     

     

    Inputs   Outputs   Outcomes   Impact
                   
    What is invested   What is done   Short-term results Medium term results   Ultimate impact
                   
     
     
     
     
     
     
     

     

     

    10 Budget[Chapter 16 in Lee & Kotler (2016)]

     
     
    References

    AMB206 Social Marketing Project assignment 代写