案例分析代写:Case Study on Heinz Watties

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  • If the company has a big ambition to expand its business, it is not doubt that the company should pay more attention to the market. Marketing has become increasing important as it does can bring great profit to the company or lead to a big loss. It is pointed that ‘big companies can be agile’, however, as the market is changing all the time, it is necessary for the companies to be agile. Moreover, the small company has more advantages to be agile, but it does not mean that the big companies tend to fail to be agile. This report aims to discuss the marketing strategy of Heinz Wattie, and try to proof that big companies can be agile. The case of Heinz Wattie will be analyzed by discussing the external business environment as well as the internal changes management and marketing strategy implement.

    It is believed that being agile is important to the company in the fierce market. However, not only the small companies can be agile, the big company can also be agile with the implement of perfect marketing strategy (Kerin and Rudelius, 2001). Heinz Wattie has made a good example to proof that big company can be agile as well. The company has conducted the market research regularly; in this case, it can know the changes of the market and can adjust it to meet the needs of the market. Moreover, the company has a good sense of innovation and creation, and has kept updating the brand image (Kotler, 2012,). With the proper marketing strategy and high awareness of the market, Heinz Wattie has made a great progress and consolidates its leader position in the market. It is believed that the company is a market-oriented company has paid much attention to both the market and the customers.

    案例分析代写:Case Study on Heinz Watties

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    案例分析代写:Case Study on Heinz Watties