assignment代写:澳航与利益相关者的实践分析

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  • Analysis of Qantas’ Practice with Stakeholders
    In face with globalization and increasing financial demands, many companies turn to stakeholders and the issue of cooperating with stakeholders is of great significance. This essay will choose Qantas as an example to analyze ethical or unethical practices in stakeholder cooperation and encourage what is good to be applied in other companies. 
     
    Introduction of Qantas
    Qantas (Queensland and Northern Territory Aerial Services Limited) was founded in the Queensland in 1920 and then earned its statue as one of the biggest largest domestic and international airline in Australia and one of the most famous airline in the world with its service. Qantas enjoys a high reputation with excellence in security, customer service, engineering and maintenance, and operational reliability. There are 2 complementary airline brands: Jestar and Qantas. More than 30,000 staff are employed by Qantas. 
     
    Definition of Ethical Practice
    Ethical practice, or ethical code (code of conduct) , is a series of values with which a firm explains its obligation to its stakeholders in details, concerning the firm’s activity, business, how to implement the firm’s values and vision, how to communicate with stakeholders, and so on. (IMA, 2005) It functions as a complementary treaty and guidance. 
     
     
    Conclusion
    The essay probes into ethical practice of Qantas, one of the biggest airline in Australia. There are main five aspects: external communication, shareholders relationship, supplier relationship, government relationship, and transaction protocol. They indicates frequent and effective communication and rational attitude of Qantas Group, which should be learned by others companies. 
     
    References
    IMA, 2005: IMA Statement of Ethical Professional Practice, Institute of Management Accountants
    Qantas, 2010: Qantas Group Business Practice, Qantas Airways Limited
    Qantas: http://www.qantas.com.au/travel/airlines/company/global/en

    澳航与利益相关者的实践分析
     
    面对全球化和日益增长的金融需求,许多公司转向利益相关者,与利益相关者的合作问题具有重要意义。本文将以澳航为例,分析利益相关者合作中道德或不道德的做法,并鼓励将好的做法应用到其他公司。
     
     
     
    介绍澳洲航空
     
    澳航(昆士兰及北领地航空服务有限公司)于1920年在昆士兰州成立,是澳大利亚最大的国内和国际航空公司之一,也是世界上最著名的航空公司之一。澳航在安全、客户服务、工程和维护以及运营可靠性方面享有很高的声誉。有两个互补的航空品牌:Jestar和Qantas。澳航有超过3万名员工。
     
     
     
    道德实务的定义
     
    伦理实践,又称道德准则(Ethical code of conduct),是企业向利益相关者详细说明其义务的一系列价值观,涉及企业的活动、业务、如何实现企业的价值观和愿景、如何与利益相关者沟通等。(IMA, 2005)它是一项补充条约和指南。
     
     
     
     
     
    结论
     
    本文对澳大利亚最大的航空公司之一澳航的道德实践进行了探讨。主要有五个方面:外部沟通、股东关系、供应商关系、政府关系、交易协议。这表明了澳航集团频繁有效的沟通和理性的态度,这是其他公司应该学习的。
     
     
     
    参考文献
     
    IMA, 2005: IMA道德职业实践声明,管理会计师协会
     
    Qantas, 2010: Qantas Group Business Practice, Qantas Airways Limited
     
    澳航:http://www.qantas.com.au/travel/airlines/company/global/en