Avery (2011) states that affected by development of advanced technologies, beauty of human beings is often mirrored in fashion and in cosmetic surgery procedures. In the 1920s, women with flat chests and boyish body figure are considered to be attractive. However, today, the societal culture requires the opposite. Therefore, in a culture that embraces youth and modified beauty, more and more women seek for cosmetic surgery to maintain their young look. For those who are not at their young ages anymore, they need to join in the battle of maintaining a youthful appearance. It indicates the need for cosmetic surgery. While choosing from a wide range of cosmetic procedures, women can focus on subtle signs of aging, such as removing wrinkles, implant saggy breasts, flatten saggy facial muscles and so on (Avery, 2011).
As a result, women do not look like their actual ages anymore since they can perform cosmetic surgery to remove or lessen signs of aging. However, like other surgeries, cosmetic surgery also conveys benefits and potential risks. In other words, while seeking for cosmetic surgery, people should be aware of results and pros & cons of these cosmetic surgeries. It is observed that many people seek for cosmetic surgery to make their partners and spouses happy. However, they have ignored that whether they are happy about surgery results or not. In one word, it is their own body and they should make sure that they are 100% satisfied with surgery results (Schusterman, 2014).
In view of the above, the aim of this research is to investigate impacts of cosmetic surgery in society as a whole. In order to compare pros and cons or cosmetic surgery to society as a whole, the author in this research will carry out primary and secondary research. On one hand, primary research will be carried out among selected 52 respondents. On the other hand, secondary research will be carried out by referring magazines, journals, books and other academic resources. Previous secondary researches have revealed that cosmetic surgery has made women become more passionate about modifying their physical appearance. They begin to be allured by Medias to make their body as perfect possible. However, little research has been done on whether such kind of cosmetic surgery is good or bad, or conveying both sides of results. Therefore, through conducting this research, the author is able to compare pros and cons of performing cosmetic surgery. Finally, a brief conclusion can be made and results of this research can be used by other researchers as empirical evidence.
The study provides a brief analysis of impacts of cosmetic surgery in modern society. Upon conducting empirical analysis, the researcher finds out that over half of respondents hold neutral opinions towards performing cosmetic surgery. About 69.05% of respondents have mastered general knowledge about cosmetic surgery, while there are still 23.81% of respondents convey poor knowledge about cosmetic surgery. Among three main Medias, including social Medias, TV and magazines, social Medias play a primary role in generating social influence. Influenced by this, more and more cosmetic surgery marketing can be seen in social Medias. Consequently, more and more young consumers begin to consider adopting cosmetic surgery so as to modify their physical appearance.