澳洲 accounting 代写: 季度的财务状况分析
H&M owns a potential of a huge market share that promise the development of its global branding in terms of creating and offering its fashions. Recently, H&M announced the finance status of the recent seasons, which indicated a slight accrue in operation benefits. Due to the strong brand awareness and acceptability of H&M, they now take actions to extend its multi-brand strategy such as the strategy of advertising Other Stories, which is mainly designed for those white-collar classes.
When it comes to the global product development, besides to the traditional T-shirts and trousers, H&M developed and designed a various product line including bags, bras, ornaments and even facial make-ups to support the multi-brand strategies. Obviously, the strategy of Other Stories can fill in the blank of the special target consumer group and guarantee the loyal customers that H&M has been cultivating the past 4 to 5 years. In addition to the variety of the types of products, take the slippers as the example, the prices ranged from 200 dollars to 10 dollars, which offers the wide range of choices.
Making use of the marketing mix elements is another great challenge for H&M. Smartly, H&M outsourced their production to the plants, in which the labor cost is relatively low and achieved the goal of saving money. Besides, H&M controls its cost planning strictly and they rarely spend money on those unrealistic ideas. By capturing the different needs of different groups of people, it successful combined fashion and the low cost.
When providing maximized value to customers at a relatively acceptable price, H&M is dedicated in constructing its unique supply mode as well as the belief that its employees abide with. For further development and breakthrough of this situation, firstly, H&M needs to sustain its business concept of giving the unbeatable value by offering fashion and quality at the best price. Even in the depression time of economy, the sales amount of H&M was still rising up, which gain benefits from the philosophy of expanding positively combining the fashion, quality and price.
Secondly, the strict cost control planning should be conducted continuously, the CEO of H&M is more like a financial expert than a CEO, and he managed and operated the cost and expenditures by himself from which the good habit of H&M s cost planning comes. H&M only invests the programs that can really help develop the company, in other words, it was a wise investor.
Besides, details of displaying the goods and the design of the stores could be another important aspect for the managers to consider, which greatly influence the shopping behavior of the customers. For example, what kind of massages should be conveyed through the billboard of the stores,